Copywriter of the week : Victor Silvis

Victor Silvis – Dutch copywriter in Amsterdam I started as a junior copywriter at JWT and worked there for ten years and during which time I gained experience with big brands like Heineken, Shell and BMW. After that I was creative director at Publicis for…

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Copywriter of the week : Fraser Bailey

An alternative look at a career in advertising By Collective copywriter Fraser Bailey This is not another boring story of which clients I worked on while working for such and such an agency. Instead, it’s a more personal and football-related view of the proton-sized bits of…

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Copywriter of the week : Stephanie Wollenberg

I’ve spent close to a decade creating concepts, inventive taglines, refreshing re-brand ideas–you name it–for Nike, Deliveroo, American Express, Philips and Booking.com. Helping brands “speak” is my thing. That’s why since I started I’ve dabbled in freelance and full-time, both client and agency-side, with stints at…

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MEET EMMA, AN ENGLISH COPYWRITER IN PARIS

Let us introduce you to Emma Brooke, one of our native English copywriters. She writes creative, compelling copy designed to entice new customers, excite old ones and persuade those hovering somewhere in-between. After six years working both agency and client-side in London, the call of delicious…

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Content analysis: The Copywriter’s Curse: How to overcome the problem of clients not writing briefs

Every day at Copywriter Collective, new potential client’s contact us for help with their marketing. But finding out what they actually want us to do can be the hardest part. They ask us the price of a brochure without telling us how many pages it…

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Simplifying your life and staying focused is the way to balance a freelance copywriting career with a family.

Is There a Trick to Balancing Parenting with Freelancing? Going freelance is a choice many new mums make. There’s a good reason for that. In theory, freelancing allows you to work flexibly, fit your family commitments around work, and create that all-important work/life balance. It’s…

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How to Take the Headache Out of Your Multi-Language Transcreation Project

Being creative is all in day’s work for us at Copywriter Collective, but that’s not all we get up to. Being an international copy agency, bigger transcreation projects are all part of the day job too. Clients from far and wide call us to help…

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Copywriter Collective Puts Manfrotto’s Website in the Frame

The clever writers at Copywriter Collective have been busy in the past couple of weeks, helping leading camera and lighting support designer, Manfrotto, update their online catalogue. Manfrotto is big in the international world of film and theatre, known for their innovative products and high…

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Make the right impact with native English copywriters

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need writers who know all the nuances and subtleties of the language. That means native speakers only. Here…

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Translation? No thanks! International campaigns work better with transcreation.

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work well in one region may flop…

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