Copywriter of the week : Melissa Ruggles

Wannabe diplomat turned copywriter (of sorts) By Melissa Ruggles Yep, that’s right. A long time ago I wanted to be a diplomat, for the American government no less. That all changed when I met a Dutchman and decided to stay here in The Netherlands. That…

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Copywriter of the week : Robert Phillips

Robert Huddlestone Phillips draws on 20 years experience as a writer in advertising and brand building. Having set out with Agencies in London, Dubai, and Amsterdam, he’s learned on the job from the very best. He is currently completing projects in Asia and London. –…

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Copywriter of the week : Paul Falla

The Naked Copywriter “Today I received one of the most challenging copywriting assignmentsin my 30-year career. To write 500 words about something I know everything about. Intimately. Every single damned detail. All the “product” benefits. The whole 53 year history of the “brand”. Good times…

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Copywriter of the week : Steve Williss

Throughout his entire working life, Steve Williss has had a love of letters. He loves how their shapes are individually defined to represent a sound, and when combined with others, produces a word that, subsequently, has a purpose. By trade, he is a compositor: a…

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Copywriter of the week : Shelley Travers

When I was growing up all I wanted to do was work in media, but everyone told me that it wasn’t likely to happen in Adelaide, and so while I was working as a High School English teacher, I booked a one-way ticket to London…

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Copywriter of the week : Victor Silvis

Victor Silvis – Dutch copywriter in Amsterdam I started as a junior copywriter at JWT and worked there for ten years and during which time I gained experience with big brands like Heineken, Shell and BMW. After that I was creative director at Publicis for…

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Copywriter of the week : Fraser Bailey

An alternative look at a career in advertising By Collective copywriter Fraser Bailey This is not another boring story of which clients I worked on while working for such and such an agency. Instead, it’s a more personal and football-related view of the proton-sized bits of…

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Copywriter of the week : Stephanie Wollenberg

I’ve spent close to a decade creating concepts, inventive taglines, refreshing re-brand ideas–you name it–for Nike, Deliveroo, American Express, Philips and Booking.com. Helping brands “speak” is my thing. That’s why since I started I’ve dabbled in freelance and full-time, both client and agency-side, with stints at…

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MEET EMMA, AN ENGLISH COPYWRITER IN PARIS

Let us introduce you to Emma Brooke, one of our native English copywriters. She writes creative, compelling copy designed to entice new customers, excite old ones and persuade those hovering somewhere in-between. After six years working both agency and client-side in London, the call of delicious…

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Content analysis: The Copywriter’s Curse: How to overcome the problem of clients not writing briefs

Every day at Copywriter Collective, new potential client’s contact us for help with their marketing. But finding out what they actually want us to do can be the hardest part. They ask us the price of a brochure without telling us how many pages it…

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