Poche persone hanno avuto più esperienza nel settore farmaceutico, OTC e nella pubblicità dei consumatori di Harry Armfield, che è stato in attività per oltre 30 anni. Un copywriter creativo di mestiere, Harry ha eseguito con successo diversi reparti creativi, e da un tempo stretto una partnership con la propria agenzia farmaceutica, Faraday, nei primi anni 90. A Michael Robinson, Harry era responsabile per il nome di ‘Nurofen’ per la nuova versione OTC di Brufen. Harry lavorava anche a Saatchi & Saatchi (Londra) tra il 1997 e il 2001, come senior copywriter consumatore nell’ambito di Dave Droga (presidente creativo di un’agenzia pubblicitaria Droga5), dove Harry ha lavorato sui detergenti Ariel, Cereal Partners e Pampers.
Harry’s Copywriter Portfolio
Settori & Clienti
Automotive
Renault dealership
Bellezza
Aveeno Cream, Neutrogena
Beni durevoli
Michelin Tyres
Elettronica
Rowenta Electrical
Energia/Carburanti
British Coal, SFAS
Divertimento
Hodder & Staughton, Disneyland Paris Website
Finanza
2 years worth at Valin Pollen – 100 ads for insurance, stockbrokers etc. Wall Street Journal, 3i, Cap Gemini
Cibi e bevande
Tetley Bitter, Cointreau, Johnnie Walker whisky, Dutch Bacon, Ramlosa, Cheerios
Governo
Teacher Training Agency, NHS
Sanità
50- 75 brands of leading edge pharmaceuticals. Cancer, Heart, arthritis, HIV, Aveeno Cream, Neutrogena, Nurofen, Benecol. Roche Oncology,Boots Cosmetics , Peadouce Nappies
IT/Telecomunicazioni
Honeywell Hull Computers, Dell
Tempo libero
InterContinental Hotels Group, La Manga
Beni di lusso
Rayban sunglasses
Trasporto
Michelin Tyres
Altro
Pet Food: Purina One, Iams, Eukanuba Cigarettes: BAT Du Maurier Detergents: Ariel Liquitabs, Daz powder.
Premi
1990, Armfield Barnes, Humans for Animals, D&AD Cinema Category, 1990 Armfield Barnes, Humans for Animals , Silver Clio 2011: LEC. J & J. Caelyx . PM awards. Best Nurse Ad. 2012: Concentric. J & J. Aveeno Cream. PM awards Best Primary Care and Secondary Care ad categories 2013: Concentric. J & J. Aveeno Cream. PM awards Best Mailer
Esperienza Freelance
CDM (Cline Davis Mann) (London)Lewis Gace Bozell (London)Medicus UK (London)TBWA/ Paling Walters (London)FCB (Brussels)Langland (Windsor)Pan (London)Ogilvy HealthworldHuntsworth Health (Marlow) (Chiswick)Grey (London)Inventiv Health (London)Digitas (London)
Esperienza in agenzia
1978-1980: J.Walter Thompson, London (junior copywriter)1980-1982: Michael Robinson, London (middleweight writer)1982-1984: Kirkwoods, London (senior copywriter)1984-1987: Valin Pollen, London (creative group head)1987-1989: Connel May & Steavenson, London(assistant creative director)1989-1990: Alliance, London (creative group head)1990-1992: Faraday Ltd, London (founding partner andexecutive creative director)1992-1998: (freelance – see freelance section)1998- 2001: Saatchi & Saatchi, London: medical(head of copy) / consumer (senior writer)2001-2003: FCB Healthcare (Brussels) (joint creative director)2003-2007: [freelance. see relevant section] 2007-2009: Lane Earl Cox (Uxbridge) (creative director)2010-2012: Concentric advertising (London) (joint c director)2012-current: [freelance – see freelance section]
Tipi di media
Articoli / Editoriali, Digital Media, Direct mail, Newsletters, Presentazioni, Script Radio
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