How to be a copywriter

How SEO copywriting put this customer onto page 1 (in 3 days)

Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the…

Define Your Client ‘s ‘Why’ to Give Them a USP Competitors Can’t Copy

Content & Strategy

‘Why’? It’s an important question. As copywriters, it’s something we ask relentlessly. Why should people buy this product? Why is it better than the other options? It’s also a much deeper question than I realized.As you know, people…

What Makes A Good Copywriter?

Content & Strategy Copywriting Skills

In my twenty seven years of copywriting, I have worked in a number of top advertising agencies in Johannesburg and worked alongside many good copywriters. What is clear is that those copywriters who continuously produce good work are those who…

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3 phone phrases to land more copywriting clients

Copywriting Skills Freelancing

You can have the best lead-generating machine, but every copywriting client project still comes down to one thing. A conversation.I’ve landed projects just through email, but it’s rare. High-paying projects usually require a phone call.…

5 questions to land new copywriting clients

Copywriting Skills

Want to sound like every other copywriter the next time you talk to a prospective client? Ask the same questions every other copywriter asks.“Who’s your target audience?”“What’s your USP (Unique Selling Proposition)?”“Who’s…

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Feet up, hands down – The Freelance Working Vacation

Copywriting Skills

The idea of a working vacation may sound like a starry-eyed dream full of sand encrusted keyboards, but for a Freelance Copywriter with a passion for travelling, here are five reasons why it’s SO possible.Firstly, I’m not going to apologise…

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Long Live the Lifestyle Business

Content & Strategy

“Ah, it’s great you’ve found yourself a nice little job.”Argh!That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago.Yes, I was mum to two small boys (now mum to two…

Is a “Copywriter” right? – Copywriter myths

Copywriting Skills

Or does a Copyrighter write? As a Freelance Copywriter who’s been called a lot of things in my time (I’ll save your snorts), I thought it was apt to explore our right, honourable title. And more importantly, what it means to you.Let’s…

Want a SUPERSEKRIT “peek behind the scenes” into the copywriting process?

Copywriting Skills Work Habits

A couple of clients commented that the copywriting process looks a little like magic to them Here’s what happens from their perspective…They turn up to a Strategy Session with me, armed with nothing but “a bundle of words and a vague…