copywriter-collective

How to be a copywriter

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How Content Syndication Can Boost Your Business

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within…
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A day in a life of a freelance blogger

A Day in the Life of a Freelance Blogger/University Assignment Marker It’s difficult for me to define my “typical” day, because what a typical day is changes depending on the time of the year. So I’m going to separate this post into…
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Expectations: the great creative hurdle

A friend of mine (a poet at heart) recently told me he was trying to write a poem, but hadn’t drafted anything he considered worthwhile. Or anything at all, really. His reason? He had his heart set on writing a 30-line sonnet. And he hadn’t…
using-google-b2b-infographic-copywriter-collective

USING GOOGLE+ FOR B2B – INFOGRAPHIC

Today’s infographic (shared by guest poster Russel Cooke) provides helpful tips and tricks to get more out of your Google+ profile: How to get started with your Google+ profile, how to find connections, and how to keep growing.   About…
writer-copywriter-collective

If you want to be a writer …

Be it children’s stories, literary fiction, web copy, poetry, newsletters, plays, picture books … whatever. There’s a myriad of self-styled experts out there - both on and off-line. Very well-meaning. And just busting to tell you…
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Why good online copywriting makes a difference to your business

I’ve written many times about the importance of using quality copy on your website – and it’s something that many businesses now recognise – but what’s often overlooked is how well you write elsewhere online can also affect your company’s…
great-copywriting-copywriter-collective

Great copywriting is about great sentences

That great copywriting is all about appealing to the emotions shouldn’t come as that much of a surprise to anyone. However, writing great copy is often easier said than done, with many traps awaiting the inexperienced writer. But why is…
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The 4 Things You Must Include in Your White Papers to Engage, Persuade and Convert Leads

One of my freelance projects involves finding interesting technology resources and recommending them on a client’s blog. I read a lot of technology white papers and often pass over quite a few duds before I find one that is valuable enough…
short-long-copy-copywriter-collective

Short Vs. Long Copy: 5 Guidelines to Help You Decide

It’s easy to find advice on how long copy should be. It’s hard to find specific advice on how long copy should be. You’ll see things like: It’s OK for it to be long, but not too long. The more expensive the product, the…

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