copywriter-collective

How to be a copywriter

website-copywriting-copywriter-collective

Comparing Google Vs Apple Website Copywriting

Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…
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How To Network Online as a Freelancer

Networking is an essential part of freelance life, both to keep yourself known that you’re looking for work, but also for meeting other freelancers to swap ideas, tips, potential work and even to have the occasional grumble with. Freelancing…
google-quality-content-copywriter-collective

Google Has Changed Their Algorithm To Focus On The Quality Of Content

It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still…
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The best writing advice for small business you’ll never hear

I bet you’ve asked or heard questions before like: What’s the best camera to use? Or, What’s the best exercise to lose weight? And you’ll hear a refrain much like: The best camera for the job is the one you have…
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Email Marketing Best Practices: Is It Worth It?

Once in a while you’ll hear that email marketing is dead, but that’s simply untrue. In reality, it’s one of the most cost-efficient marketing platforms out there, and it gets results. “Email has an ability many channels don’t:…
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Understanding the Copywriting Process

Thanks to Allan Kent of Zeald I came across a brilliant theory that explains a lot about why some marketing doesn’t work. I’ve borrowed his theory to explain the copywriting process and the pitfalls to avoid. It’s a quick look at what…
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INSPIRATIONAL IDEAS TO GIVE YOUR CONTENT MORE CLOUT!

When you are planning web content, it is always worth having a look online for inspiration. From big brand videos to freelancer blogs, fresh content ideas and insight can enhance your own marketing. To save you a bit of time today, Red…
writing-truth-copywriter-collective

The Truth about Writing (even Hemingway found it hard sometimes)

I love this quote by Hemingway. It proves that even the most talented writers don’t effortlessly crank out prose so good it makes you want to cry or, if you’re like me, have an apoplectic fit of jealousy. Those of us who write for a…
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Michel De Montaigne and my flagging self-esteem

What happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…

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