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How to be a copywriter

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HOW A ‘DULL’ BUSINESS CAN STILL CREATE COMPELLING WEB CONTENT

Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using good web content. Being ‘cool’ certainly isn’t a prerequisite to giving customers engaging…
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Why this copywriter will never write an article about copywriting

There, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way. Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you…
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3 Easy Ways to Avoid Mind Clutter from Excessive FREE Offers – Keep Focused on Your Goals!

xIt may be the most influential 4-letter word in English. It’s an F-word, but not THAT one! ‘Free’ is one that moves people to action. What is it about F-R-E-E that compels us to move? To GRAB whatever freebie lands in front of us? Whether…
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3 Reasons to Stop Stealing Other People’s Words

The other day I was on the phone with an entrepreneur who KNEW HER STUFF! She is an expert at working with her hands and heavy machinery to create all sorts of interesting products. The extent of my handiwork? Typing 100 words per minute…
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7 Ways to Polish Your Writing and Get Your Message through as Fast as Lightning to Men and Women from every Walk of Life

  How to Become a Lean Mean Editing Machine Reading is a conversation between two people. In a face to face conversation one can ask and answer questions to clarify and complete the meaning and move on. When it comes to reading this isn’t…
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25 tips for writing the user experience

So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are…
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How to Design a Killer Book Cover & Skyrocket Your Book Sales

E. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity. What…
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Turning down the volume in your digital world

(or how Steven Gerrard can help you manage social media in 2015). As I was looking forward to 2015 and planning my year ahead I came across this tweet: The third question struck me immediately: ‘What habitual time waster will you eliminate?’ The…
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How quotes can make your written content crisper

Using direct quotes from relevant people can help boost the credibility factor of your articles and blog posts. But they are easy to get wrong. Here’s how to avoid that… Just like references in academic writing, quotes add grunt whatever…

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