How to be a copywriter

What makes a customer want to come back for more?It’s a topic that seems to have filled my week for several reasons.Reason 1: Having attended the recent TFM&A show (boo to bad link building and yessss to high quality content),…

In navolging van het grote succes van onze slogan competitie, hebben we besloten om er een maandelijks terugkerende competitie van te maken. Het doel is om even te kunnen relaxen als afwisseling op de competitieve en deadline gedreven industrie…

Every time I teach a class or give a presentation, I inevitably get asked what qualities constitute effective copywriting. There are many rules, and some of them you learn only through experience.But no matter if you're a novice or professional,…