How to be a copywriter
Copywriting Tips For Advertising Learned From Guinness Beer
Content & Strategy Copywriting SkillsIf you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse is the biggest tourist attraction…
Is SEO Dead?
SEOYesterday, while scrolling through my Facebook newsfeed I saw this headline:“The Top 4 Reasons SEO Is Dead”It’s not the first time a major marketing strategy has been deemed “dead.”Some people have touted that email marketing…
HOW A ‘DULL’ BUSINESS CAN STILL CREATE COMPELLING WEB CONTENT
FreelancingOkay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using good web content.Being ‘cool’ certainly isn’t a prerequisite to giving customers engaging…
Why this copywriter will never write an article about copywriting
Content & Strategy Copywriting SkillsThere, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way.Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you…
3 Easy Ways to Avoid Mind Clutter from Excessive FREE Offers – Keep Focused on Your Goals!
AdvertisingxIt may be the most influential 4-letter word in English. It’s an F-word, but not THAT one! ‘Free’ is one that moves people to action.
What is it about F-R-E-E that compels us to move? To GRAB whatever freebie lands in front of us? Whether…
3 Reasons to Stop Stealing Other People’s Words
Copywriting SkillsThe other day I was on the phone with an entrepreneur who KNEW HER STUFF!She is an expert at working with her hands and heavy machinery to create all sorts of interesting products.The extent of my handiwork? Typing 100 words per minute…
7 Ways to Polish Your Writing and Get Your Message through as Fast as Lightning to Men and Women from every Walk of Life
Content & Strategy
How to Become a Lean Mean Editing Machine
Reading is a conversation between two people. In a face to face conversation one can ask and answer questions to clarify and complete the meaning and move on. When it comes to reading this isn’t…
25 tips for writing the user experience
Content & StrategySo what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are…
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