How to be a copywriter

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Copywriting Competition: Tell us a story.

We have a winner of our "Tell us a story" competition. Congratulations to Jessica Lohmann with her winning entry: Upon landing in Frankfurt, 7416 kilometers away from ‘home’, I felt nauseous because my life as I knew it was about to change. A…

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Three Copywriting Clicks to Move Prospects from Fear to Trust

One of the most common mistakes made by marketing strategists is an overriding focus on product features in their advertising messages. Strange as it may seem, it’s not really your “product”, the prospect is after. What your prospect is…

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Copywriting: 40 emotional drivers to enhance your content

Content & Strategy Copywriting Skills

Copywriting is hard. Especially if you have been assigned the task of writing about something you have no interest in and no knowledge of. Fortunately copywriters have been in that position for decades and have created shortcuts and tools to…

Message in a bottle

Content & Strategy

Let’s face it, there are some creative thinkers out there and I'm a big fan of clever twists and plays on words, especially for media and marketing messages. Take the short, sharp statement above (spotted on the IFL Science Facebook page).…

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3 ways to handle feedback on your copywriting

Content & Strategy

When you work in a creative role much of what you do comes from the heart. After all, that is where the creative spark comes from. This makes our work incredibly satisfying but can also be the reason we creative folk get a reputation for being…

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Focus on Your Niche…Establish Yourself as an Expert!

Freelancing

"Success usually comes to those who are too busy to be looking for it." --Henry David Thoreau Establish Yourself as a Specialist. Establishing yourself as a specialist in your field commands a lot more respect. You will become the person…

9 Simple Ways to EARN More by BEING More than “Just a Copywriter”

Content & Strategy Copywriting Skills

If you're a freelance copywriter who feels like you're EARNING PLENTY, who's NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your…

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Copywriting & The Language Of Friendships

Content & Strategy

"The language of friendships is not words but meanings" (Thoreau) If you're launching a product or service think about the terminology and copy that you're using in your marketing. Words have meanings and there are cultural meanings associated…

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My top 15 copywriting gripes

Content & Strategy

If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often. English grammar can be an amazingly divisive…