copywriter-collective

How to be a copywriter

customers-dont-care-about-copywriter-collective

Your customers do not care about you

Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates…
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Keep your eye on the prize: the traffic

There’s been quite a rise in content which I’d charitably describe as ‘share porn’. It’s typically not pornographic: I call it that because its only purpose is to be shared – and in many cases it’s driven by a needy headline, such…
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Multicultural Copywriting & Transcreation – A Bigger Than Bigger Challenge

The release of the iPhone 6 has created lots of social media buzz in the cyber world, including in Chinese social media. The simplified Chinese translation (for Mainland China market) of the slogan “Bigger than bigger” (translated to “比更大还更大”),…
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Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…
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8 steps to success with SEO copywriting

We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what…
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3 Keys to Writing Love-Based Copy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that…
create-effective-call-to-action-copywriter-collective

10 Ways to Create an Effective Call to Action

What exactly is a Call to Action? You may have heard it called by its acronym, CTA. No matter what you call it, your CTA is exactly what it implies, a specific and actionable direction given to your reader. Therefore, their purpose is to become…
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Copywriting Resources for the Busy Business Owner

Copywriting is a combination of art and science that takes years to master – and even then, good copywriters are always learning. But sometimes there isn’t time to have a copywriter create your words, or even review what you’ve written. …
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If You Have a Great Brand, Do You Still Need Copywriting?

Hey there friend, I've had this discussion a few times lately, and I wanted to bring the results to you. "Do I really need copywriting when I have a great brand?" I certainly understand where this comes from. When you have a great brand,…

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