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How to be a copywriter

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Copywriting competition – Let’s Have A Laugh

The Copywriting Competition, Let's Have A Laugh is now closed and we have announced a shortlist of 6 entries. A huge thank you to all who entered and congratulations to the shortlisted entrants. Please click on the link below and vote for…
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Storytelling – The X Factor in Sales Copy and Sales Presentations

An important tactic I have learned from the leaders of direct response marketing and writing is the use of stories when writing sales copy. It’s often said that“Facts Tell but Stories Sell!” From my experience of writing sales copy, this…
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Building Great Rapport With a “Thank you”!

A simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…
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10 Tips to Improve Mental Toughness

Getting Your Head In The Right Place So you work in a creative industry. You are neither a warrior nor an athlete. Yet, your ability to survive and advance often hinges on adaptation and perseverance. They require guts/moxie/vigor/fortitude/mettle/spunk/grit/pluck/hardihood/backbone…
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Who Is the New Creative Person?

On the Comeback Trail With the New Kids on the Block Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…
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What you can learn from Holden Caulfield

By J.D. Salinger (written in 2009) While strolling amidst these phony baloney ad execs at lunchtime, you think of all the phony messages and claims brands make and have always made: “Stronger than Dirt,” “Save Money, Live Better”…
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The Elements of Style

Due to the popularity of the post, “On Writers, Copywriting and How to Build a Portfolio”, I’ve decided to continue on the theme. Of my 38 posts, it’s been the most heavily re-tweeted. So we’ll give our readership more of what it seems…
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Your customers do not care about you

Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates…
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Keep your eye on the prize: the traffic

There’s been quite a rise in content which I’d charitably describe as ‘share porn’. It’s typically not pornographic: I call it that because its only purpose is to be shared – and in many cases it’s driven by a needy headline, such…

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