How to be a copywriter

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Focus on Your Niche…Establish Yourself as an Expert!

"Success usually comes to those who are too busy to be looking for it." --Henry David Thoreau Establish Yourself as a Specialist. Establishing yourself as a specialist in your field commands a lot more respect. You will become the person…

9 Simple Ways to EARN More by BEING More than “Just a Copywriter”

If you're a freelance copywriter who feels like you're EARNING PLENTY, who's NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your…

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Copywriting & The Language Of Friendships

Content & Strategy

"The language of friendships is not words but meanings" (Thoreau) If you're launching a product or service think about the terminology and copy that you're using in your marketing. Words have meanings and there are cultural meanings associated…

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My top 15 copywriting gripes

Content & Strategy

If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often.English grammar can be an amazingly divisive…

Where do you find inspiration?

Work Habits

I've worked with a few Creative Directors and the good ones realise that their stable of Writers and Art Directors need constant stimulation to be able to create concepts that aren't run-of-the-mill and can potentially be award winners.Where…

content-marketing-effective-writing-copywriter-collective

Content Marketing: The 40-25-35 Formula for Effective Writing

Content & Strategy

Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating…

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SEO copywriting – a totally useful How To guide.

SEO

Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway. Let’s start by being clear: there’s…

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How to focus on your customers’ needs, inspire their devotion and make the world a better place

Work Habits

Because why not have it all? ;-)The first rule of writing marketing copy and content is to speak to your customers’ or clients’ needs instead of your own.Instead of focusing your copy on your product or service – what it does,…

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Win Your Buyer’s Trust: How to Use Honesty in Marketing

Content & Strategy

Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by mail. In the book How I Learned The Secrets Of Success In Advertising by Guy Lynn Sumner, a story…