copywriter-collective

How to be a copywriter

build-expert-brand-copywriter-collective

The Best Way to Effectively Build Your Expert Brand

In late 2009 I tried to make money online and quickly found I had no idea what I was doing. Like most people when you first want to break into the online world, you hear stories about everyone easily making money using the internet. This of…
top-business-income-funnel-revealed-copywriter-collective

Top Secret Business Income Funnel Revealed

In business, we all experience times of lack and of plenty. When you find yourself looking for a new project because nothing is on your horizon the solution may be as simple as looking internally rather than externally. We all have heard…
outsourcing-know-limits-copywriter-collective

Outsourcing, Know Your Limits

Are you an entrepreneur who has been trying to do it all yourself to save yourself a little money? In today’s tough economy most of us feel like we are in the same boat. There’s just not enough time or money to get everything done. If that…
learn-from-holden-caulfield-copywriter-collective

Copywriting competition – Let’s Have A Laugh

The Copywriting Competition, Let's Have A Laugh is now closed and we have announced a shortlist of 6 entries. A huge thank you to all who entered and congratulations to the shortlisted entrants. Please click on the link below and vote for…
storytelling-x-factor-sales-copy-presentations-copywriter-collective

Storytelling – The X Factor in Sales Copy and Sales Presentations

An important tactic I have learned from the leaders of direct response marketing and writing is the use of stories when writing sales copy. It’s often said that“Facts Tell but Stories Sell!” From my experience of writing sales copy, this…
building-great-rapport-thank-you-copywriter-collective

Building Great Rapport With a “Thank you”!

A simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…
improve-mental-thoughness-copywriter-collective

10 Tips to Improve Mental Toughness

Getting Your Head In The Right Place So you work in a creative industry. You are neither a warrior nor an athlete. Yet, your ability to survive and advance often hinges on adaptation and perseverance. They require guts/moxie/vigor/fortitude/mettle/spunk/grit/pluck/hardihood/backbone…
new-creative-person-copywriter-collective

Who Is the New Creative Person?

On the Comeback Trail With the New Kids on the Block Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…
learn-from-holden-caulfield-copywriter-collective

What you can learn from Holden Caulfield

By J.D. Salinger (written in 2009) While strolling amidst these phony baloney ad execs at lunchtime, you think of all the phony messages and claims brands make and have always made: “Stronger than Dirt,” “Save Money, Live Better”…

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