How to be a copywriter

Two More Steps to Getting Great Testimonials

Testimonials and endorsements from industry experts are magic for your marketing efforts. And they’re much easier to get when you have a system in place to collect them. Last week I revealed the first three steps in my five-step formula,…

5 Simple Steps to Great Testimonials

Content & Strategy

When it comes to selling your book, product or a service, testimonials from respected industry experts are pure gold for your marketing campaign. And they’re much easier to get when you follow my simple five-step formula. In this post I’m…

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Use Sales Copy to Detail Your Product’s Value

When you really boil it down, every product or book exists to solve a problem or meet a need of some kind. Too often, marketers make the mistake of thinking the problem their product solves is so obvious, they fail to mention it in their marketing…

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Your Sales Copy Must Have an Exact Target

Content & Strategy

Before you write a word of sales copy for your next marketing campaign, you must know who your exact target is. In fact, creating a thorough description of your target audience is essential. The reason? Because your target audience may not…

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How I Transitioned From Being A Successful Teacher To A Successful Copywriter

Content & Strategy Copywriting Skills

What do teachers do when they burn out from the turmoil of public education? Despite what many kindergartners believe, teachers don’t live at school. They have to pay rent and eat like regular people. I taught elementary school for…

Are You Micromanaging Your Copywriter?

Work Habits

I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they…

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Why You Want a Copywriter Who Is In Love With Your Customer

Work Habits

You know it’s important to fall in love with your customer. Or perhaps you don’t. There’s an unfortunate trend in some larger organizations to focus on process and methodologies almost to the exclusion of focusing on the customer. This…

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Long Copy, Hard Sell? In Business, The Truth Isn’t Quite So Simple…

Content & Strategy Copywriting Skills

Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas…

The Best Way to Effectively Build Your Expert Brand

Branding

In late 2009 I tried to make money online and quickly found I had no idea what I was doing. Like most people when you first want to break into the online world, you hear stories about everyone easily making money using the internet. This of…