copywriter-collective

How to be a copywriter

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3 Keys to Writing Love-Based Copy

Content & Strategy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that…

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10 Ways to Create an Effective Call to Action

What exactly is a Call to Action? You may have heard it called by its acronym, CTA. No matter what you call it, your CTA is exactly what it implies, a specific and actionable direction given to your reader. Therefore, their purpose is to become…

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Copywriting Resources for the Busy Business Owner

Branding Content & Strategy

Copywriting is a combination of art and science that takes years to master – and even then, good copywriters are always learning. But sometimes there isn’t time to have a copywriter create your words, or even review what you’ve written. …

If You Have a Great Brand, Do You Still Need Copywriting?

Content & Strategy

Hey there friend,I've had this discussion a few times lately, and I wanted to bring the results to you. "Do I really need copywriting when I have a great brand?" I certainly understand where this comes from.When you have a great brand,…

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competition-copywriter-collective

Copywriting Competition: Tell us a story.

We have a winner of our "Tell us a story" competition. Congratulations to Jessica Lohmann with her winning entry: Upon landing in Frankfurt, 7416 kilometers away from ‘home’, I felt nauseous because my life as I knew it was about to change. A…

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Three Copywriting Clicks to Move Prospects from Fear to Trust

Content & Strategy Copywriting Skills

One of the most common mistakes made by marketing strategists is an overriding focus on product features in their advertising messages. Strange as it may seem, it’s not really your “product”, the prospect is after. What your prospect is…

emotional-drivers-enhance-content-copywriter-collective

Copywriting: 40 emotional drivers to enhance your content

Content & Strategy Copywriting Skills

Copywriting is hard. Especially if you have been assigned the task of writing about something you have no interest in and no knowledge of. Fortunately copywriters have been in that position for decades and have created shortcuts and tools to…

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Message in a bottle

Content & Strategy

Let’s face it, there are some creative thinkers out there and I'm a big fan of clever twists and plays on words, especially for media and marketing messages.Take the short, sharp statement above (spotted on the IFL Science Facebook page).…

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3 ways to handle feedback on your copywriting

Content & Strategy

When you work in a creative role much of what you do comes from the heart. After all, that is where the creative spark comes from. This makes our work incredibly satisfying but can also be the reason we creative folk get a reputation for being…

See our freelance copywriters

Nikolai

German Copywriter

Lives in Hamburg, Germany

Hi, I’m Niko. I’m based in Germany and I’ve been working as a copywriter since 2004.That’s a long time to learn how to translate words... Read more

Kuba

Polish copywriter

Lives in Warsaw, Poland

My name is Kuba and I’m a copywriter and creative – this is pretty much how I start most of my meetings and pitches, and this is what actually... Read more

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Adrita

Indian copywriter

Lives in Mumbai, India

I'm Indian and I'm a writer-designer based out of Mumbai. I write on aspects of the creative industry, diaspora, women's issues in the arts,... Read more

Sarah

Italian copywriter

Lives in Padua, Italy

Marketing expert and SEO copywriter with 9 years of cross-field experience in digital marketing, copywriting and social media content management.... Read more