How to be a copywriter
Content Marketing: The 40-25-35 Formula for Effective Writing
Content & StrategyEven though there are big rewards from content marketing for new business, it is also a huge challenge.
Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating…
SEO copywriting – a totally useful How To guide.
SEODespite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway.
Let’s start by being clear: there’s…
How to focus on your customers’ needs, inspire their devotion and make the world a better place
Work HabitsBecause why not have it all? ;-)
The first rule of writing marketing copy and content is to speak to your customers’ or clients’ needs instead of your own.
Instead of focusing your copy on your product or service – what it does,…
Win Your Buyer’s Trust: How to Use Honesty in Marketing
Content & StrategyYears ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by mail. In the book How I Learned The Secrets Of Success In Advertising by Guy Lynn Sumner, a story…
How I Reintroduced Creative Alchemy Into My Life Again
Content & Strategy Copywriting SkillsIn October, I had the opportunity to attend two events that gave me a fresh perspective on my business. One was a writing retreat that only had twelve other writers attending. The other was a larger copywriting conference that had around 400…
What My Italian Family Taught Me About Food, Marketing and Copywriting
Content & Strategy Copywriting SkillsI blame my fascination with food and food metaphors on my upbringing.
Growing up with a full-blooded Italian mother, grandmother, and great-grandmother (who came from Italy as a young girl “on a boat”), my fixation on food was inevitable.
Food…
Writing Content for the Web – Basics
Content & Strategy Copywriting SkillsWhen I’ve coached customers on building their own content for websites or blogs, there is a very straight forward approach I take. It works with beginner writers who are just trying for the first time, or experienced product experts who are…
How I Write: My Copywriting Process
Content & StrategyWhether I’m writing a campaign for Art.com’s homepage or brainstorming a creative name for one of my partner’s sushi dinner parties, I always take the same steps.
Let’s take this email copy (below) for example.
The Goals
Write…
See our freelance copywriters
HIRE A FREELANCE COPYWRITER TODAY
Why? Because we only represent proven copywriters that excel at the difficult arts of copywriting and freelancing.
WHERE ARE WE?
Korte Lijnbaanssteeg 1 / 4179
1012 SL Amsterdam