copywriter-collective

How to be a copywriter

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Campaign slogan for Hillary Clinton

Copywriting competition is now closed and shortlist will be announced shortly. The American presidential race is well and truly under way now the two parties have decided upon their candidates. Yes, it's Trump vs. Clinton. From now until…
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Virtual sociality

From Facebook stalking to Twitter following, we’re virtually obsessed with each other (ambiguity intended). So what’s the deal? How does social media satisfy our real needs? Digging deep into history That Abraham Maslow was a clever…
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The search is on

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here…
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Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…

You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words).   1. Emotionally engage To…
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4 B2B Networking Tips for Entrepreneurs

One of the best ways to generate new business is by tapping into your target market through another business that caters to it. I am not talking about poaching clients from a fellow business, but strengthening your network of small businesses…
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6 Ways to Make Working From Home Work for Your Business

As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too,…
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Get Content Ideas as Quickly & Easily as Snapping Your Fingers

(Psst—It’s the same system reporters use to create a steady stream of stories) Generating article ideas is a chronic challenge for many content creators… …including me. Finding fresh, different subject matter… Wondering…
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How This “Old Friend” Can Stop Your Content Readers From Muttering “Same Sh#%, Different Day”

That popular marketing maxim—“Content is King”—may still be true… …but for how much longer? Because, as we’re both aware, there’ a disturbing—and escalating--problem facing us… There’s too damn much content out there. Just…
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How To Create Great Content That Actually Works

The web is saturated with articles that claim to teach content marketing success. Agencies, marketers, business professionals and bloggers alike have all thrown in their two cents’ worth, offering their own top tips for generating engaging,…

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