copywriter-collective

How to be a copywriter

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The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that…
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The secret to mind-blowing copywriting? A detailed copywriting brief.

Most of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their…
what-your-story-copywriter-collective

Holy C!

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious…
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Campaign slogan for Hillary Clinton

Copywriting competition is now closed and shortlist will be announced shortly. The American presidential race is well and truly under way now the two parties have decided upon their candidates. Yes, it's Trump vs. Clinton. From now until…
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Virtual sociality

From Facebook stalking to Twitter following, we’re virtually obsessed with each other (ambiguity intended). So what’s the deal? How does social media satisfy our real needs? Digging deep into history That Abraham Maslow was a clever…
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The search is on

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here…
use-digital-copywriter-collective

Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…

You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words).   1. Emotionally engage To…
networking-tips-entrepreneur-copywriter-collective

4 B2B Networking Tips for Entrepreneurs

One of the best ways to generate new business is by tapping into your target market through another business that caters to it. I am not talking about poaching clients from a fellow business, but strengthening your network of small businesses…
work-from-home-copywriter-collective

6 Ways to Make Working From Home Work for Your Business

As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too,…

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