How to be a copywriter

The five secrets to emotional content

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…

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Is content writing about copywriting or journalism?

Content & Strategy

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory.Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked…

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Online Writing Tip 1: Kill Your Darlings

Content & Strategy

"In writing, you must kill your darlings." - William Faulkner While the quote's origin is ambiguous, the power of the message is the same.Whether you're writing content for your website, your latest blog post, or a cold sales email, being…

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Online Writing Tip: Learn From Social Media

Content & Strategy Social Media

Social, social, social. Lets get social (don't click if you value your sanity). We're constantly barraged with the importance of social media - whether you're a writer, a small business owner or, well...a regular punter.Social media can…

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Telltale Signs You’re Much Smarter Than Average

Content & Strategy Copywriting Skills

Intelligence, or IQ, isn’t what you know, but rather the pace at which you acquire new information. Longitudinal studies have shown that IQ is fixed at an early age, so you’re stuck with what you’ve got.While IQ is far from being the…

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Stop Selling. Start Sharing. It’s what social media is all about.

Content & Strategy

If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as…