How to be a copywriter

Bad Copywriting – Just hire a copywriter next time!

I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The…

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How I Got My Blog Post On The First Page Of Google (After 2 Days)

Copywriting Skills

Last week I published my most successful blog post to date. By successful I mean it was the most engaged post I’ve had in a while. It has 50 comments and counting, it received the most number of page views on a single day of any post I’ve…

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5 questions to land new copywriting clients

Copywriting Skills

Want to sound like every other copywriter the next time you talk to a prospective client? Ask the same questions every other copywriter asks. “Who’s your target audience?” “What’s your USP (Unique Selling Proposition)?” “Who’s…

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Feet up, hands down – The Freelance Working Vacation

Copywriting Skills

The idea of a working vacation may sound like a starry-eyed dream full of sand encrusted keyboards, but for a Freelance Copywriter with a passion for travelling, here are five reasons why it’s SO possible. Firstly, I’m not going to apologise…

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10 first steps to a successful freelance career

Freelancing

More and more busy working mums are saying goodbye to the restrictions of a full time or flexible job, and hello to the freedom of freelancing. But how have they done it? And exactly how can you go from paid employment with one boss, to a contacts…

WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

Advertising Branding

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks. The world’s most over-used punctuation mark has a lot to answer…

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6 REASONS YOU ALWAYS FALL FOR CLICK-BAIT (AND THE SECRET FORMULAS PUBLISHERS WON’T WANT YOU TO SEE)

Content & Strategy

Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling? Unless you spend your whole time online…

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5 Places to Find Photos for Your Spec Ads

Advertising

When you’re creating spec ads, whether on your own or with a design partner (recommended!), you’ll need to find images to use. And, since it’s bad karma to steal other people’s pictures, you’ll need good places to find them. Read on…

Should You Let Others Syndicate Your Blog Content?

Work Habits

When you publish great content on your blog, others will want to share it with their communities. They may even ask if they can syndicate some or all of your posts to their blogs. However, as a marketer, do you want your company’s posts on…