copywriter-collective

How to be a copywriter

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How Well Do You Know Your Ideal Client?

From my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be. It’s crucial that every business whole-heartedly…
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Launching A Website? 5 Common Pitfalls And How To Avoid Them

Creating a website for your business is a crucial component of establishing your online presence and yourself as a trailblazing entrepreneur in the international marketplace. But all too often, launching a website quickly transforms from an…
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Why are 95% of cover letters not even close?

At Digital Mined we frequently use freelance platforms like oDesk and Elance, and are therefore used to reading through hundreds of applications from freelancers. Despite all this experience, we’re still surprised when really good freelancers…
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3 Key Reasons Why You Are Losing Money on Adwords

I recently taught a crash course on Google Adwords. To get up to speed, I read 4–5 books on the topic and decided to read a few other sources than just the ones provided by Google. In the process I learned a few things which might not exactly…
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5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…
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7 Tips for Writing More Effective Space Ads

Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world…
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When to use jargon: A copywriter’s guide

One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases your chances of it being effective. It makes sense, doesn’t it? While this is…
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The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…
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Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…

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