How to be a copywriter

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3 Key Reasons Why You Are Losing Money on Adwords

I recently taught a crash course on Google Adwords. To get up to speed, I read 4–5 books on the topic and decided to read a few other sources than just the ones provided by Google. In the process I learned a few things which might not exactly…

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5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…

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7 Tips for Writing More Effective Space Ads

Content & Strategy Copywriting Skills

Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world…

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When to use jargon: A copywriter’s guide

Content & Strategy Copywriting Skills

One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases your chances of it being effective. It makes sense, doesn’t it? While this is…

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The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

Content & Strategy Copywriting Skills

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…

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Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

Content & Strategy Copywriting Skills

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…

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The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

Content & Strategy Copywriting Skills

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that…

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The secret to mind-blowing copywriting? A detailed copywriting brief.

Content & Strategy Copywriting Skills

Most of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their…

Holy C!

Content & Strategy Copywriting Skills

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious…