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How to be a copywriter

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Convert vision into energy? Write!

A lot of entrepreneurs and leaders have a great vision, but struggle to convey it to the people around them. Staff, colleagues and followers will feel attracted to what these visionaries have in mind – yet mutter among themselves that they’re…
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Copywriter Collective Puts Manfrotto’s Website in the Frame

The clever writers at Copywriter Collective have been busy in the past couple of weeks, helping leading camera and lighting support designer, Manfrotto, update their online catalogue. Manfrotto is big in the international world of film and…
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Xmas Copywriting competition

Describe Santa - Copywriting Contest St. Nicholas, Père Noël, Santa Claus - you’ll never find anyone else who has so many nicknames. No matter what you call him, everyone has their own way to describe this jolly ol’ elf. So for this month’s…
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Thinking outside the block

From hand-wringing to bell-ringing: Four key strategies to help news media publishers combat the global ad blocking phenomenon   Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list goes on. There’s a…
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Benefits: How to Dig Up the Motivational Core of Your Offer

If you want to convince anyone – from the person on the street to the woman in the boardroom – that your product or service is just what they need, you need to promote the benefits of what it has to offer. It’s Copywriting 101. Time…
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3 ways to resist the rewrite

Writing copy on a good day with a well known subject usually flows well. It will be read-through on completion and then passed around colleagues for a second opinion. I then arrive at a version that both me and my stakeholders are happy…
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How to write in a noisy environment

If you are a freelance copywriter, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes to finding a suitable hideaway. As any office-dweller…
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What To Do After You Publish A Blog Post: 5 Crucial Steps

You’ve painstakingly researched your next blog post based on what your tribe wants and needs to know. You’ve crafted an engaging and relevant article, listening to your soul-voice and relaying the expert knowledge that only you have. You’ve…
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How To Get Clients To Pay For Overdue Services

Can you relate? You’re working with a great client. You love the work you’re doing, and your client loves the results you’re providing. But then payment due date rolls around and…crickets. All of the sudden your client is MIA—and…

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