How to be a copywriter

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Copywriting Techniques That Work for a Huge Variety of Situations

Most copywriting courses and books describe only how to persuade people in ads and sales letters. Yet the scope of persuasive copy includes bios that may accompany project proposals, offers in newsletters, case studies designed for prospective…

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British vs American English – Infographic

Content & Strategy

Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences. Download this infographic to remind…

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What Tennis Player Stanislas Wawrinka’s Story Of Redemption Can Teach Entrepreneurs About Perseverance

Work Habits

I love January. Besides the start of the new year, the fresh ambition and motivation (and finishing all those pesky holidays)… something very important happens. It’s tennis month in Australia. During January there is tennis on all…

MY COPYWRITER’S MANIFESTO

Content & Strategy

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did. I do like narrating and yapping, but who doesn’t? That doesn’t make…

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Your generic email is making you look like an amateur

Content & Strategy

Is your email promoting your business or your Internet Service Provider’s? You already know why an unprofessional email address is potentially career-limiting on your resume or LinkedIn profile, but is your username@isp.com email…

What Fine Dining Can Teach Us About Writing

Work Habits

I’m a nut for cooking shows. I’m not talking about drama-ridden, spoon-throwing reality shows, but the ones with absolute masters of culinary experience. Maybe it’s because I can draw so many parallels between great cooking and great…

Interview with a copywriter

Content & Strategy

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is my favorite recently because it’s gorgeous and they really wanted…

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Making a Murderer: 5 Ingredients for Creating a Killer Content Marketing Plan

Content & Strategy

This might appear a little dramatic to some but I believe that Dorothy was a serial killer. However, the story was represented in such a light so that no jury would dare to convict the little girl. What is your take on the story? I was initially…