How to be a copywriter

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When to use jargon: A copywriter’s guide

One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases your chances of it being effective.It makes sense, doesn’t it?While this is…

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The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…

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Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

Content & Strategy Copywriting Skills

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors!In reality, though, I walk around politely…

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The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

Content & Strategy Copywriting Skills

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business.As a seasoned copywriter, I’ve got a checklist of warning signs that…

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The secret to mind-blowing copywriting? A detailed copywriting brief.

Content & Strategy Copywriting Skills

Most of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their…

Holy C!

Content & Strategy Copywriting Skills

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters.So, you want creative copywriting?An ever-growing number of curious…