copywriter-collective

How to be a copywriter

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I Just Did A Launch With No Webinars, No Videos, No Multimedia. Here’s What Happened…

In the last decade the world of internet marketing, like the internet itself, has become dominated by multimedia. It’s a different world to how I first started out online. For a good eight years from 1998 to 2006 all my online business…
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Tales of a master procrastinator

“Never put off til tomorrow what may be done day after tomorrow just as well” ~ Mark Twain To be honest, I started this post a few months ago… In many cases, procrastination within an office environment can go undetected for a long…
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Top Newsletter Article Tips: How to Make Sure Your Articles Get Read

Plenty of newsletter article tips explain why to have a newsletter or how to set one up. But what about tips for writing enticing, engaging articles? Clever design and a reliable delivery schedule are helpful, but they will not make up for…
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Copywriting competition: Name the wall

Copywriting competition is now closed and the winner is... Vanina! Unless you’ve had your head buried in the sand for the last few weeks, you’ve probably heard about the wall, and we’re not talking Pink Floyd. The newsworthy story of…
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5 Easy Ways to Get Inspired to Write More

Writing can be a complete nightmare, no matter how interesting the topic. It can take hours to write just a few paragraphs, even if you have plenty of ideas and just want to get going. Sometimes it can all come tumbling out in a caffeine induced…
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‘How Do I Become A Freelance Copywriter?’

Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice. And this is what she said: My name is Caro and I’m currently working as a…
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This One Habit Transformed My Life

Financial security can be paid for two ways. Get a job or become an entrepreneur. Starting a business is often seen as a big bang approach. High risk and a big financial commitment. Find a bricks and mortar premises, commit to an expensive…
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How to Take the Headache Out of Your Multi-Language Transcreation Project

Being creative is all in day’s work for us at Copywriter Collective, but that’s not all we get up to. Being an international copy agency, bigger transcreation projects are all part of the day job too. Clients from far and wide call us to…
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Copywriting Techniques That Work for a Huge Variety of Situations

Most copywriting courses and books describe only how to persuade people in ads and sales letters. Yet the scope of persuasive copy includes bios that may accompany project proposals, offers in newsletters, case studies designed for prospective…

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