copywriter-collective

How to be a copywriter

copywriting-competition-art-director-copywriter-collectiveart-copywriter-collective

Copywriting Competition: Define an Art Director

Art Directors. Love them or hate them? Are they the people who bring an ad together or just a fancy title for a glorified graphic designer? However you think of them, concisely defining what they do to someone outside advertising is difficult.…
viral-infographics-copywriter-collective

21 Secrets Behind Viral Infographics

It’s no secret that infographic marketing works…1 90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who…
freelance-cash-flowing-copywriter-collective

My 11 Tips To Keep Your Freelance Cash Flowing

Experiencing too many dry spells in your copywriting world? Here’s my advice on how to keep the freelance cash ticking over nicely. Many years ago, when I was a rather naïve freelance copywriter, I worked with a client I knew well and…
Ideal-client-copywriter-collectiveclient-copywriter-collective

The Ideal Client.

I’ve been working with local freelancers to overcome some of the challenges we face as we’re trying to build our business, and one of the questions I ask is: Who is your ideal client? In many cases, the freelancer isn’t sure. They often…
starbucks-race-campaign-bad-idea-copywriter-collective

Starbucks Race Campaign – A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…
time-call-in-copywriter-collective

3 situations when it’s time to call in a copywriter

If you’re a professional, no matter what your position, chances are you write more now than you ever have before. Emails. Social media. Blogs. Memos and reports. Analyses. The list goes on. You’re publishing all the time. And you may be…
freelancers-need-plan-copywriter-collective

Why freelance copywriters need a plan Z

Being freelance is magical for me. It’s that “free” part. I was always a square peg in round holes, so being my own boss, working when suits me (often as dawn is breaking), glowing appraisals, and being able to go off-peak to the gym…
successful-copywriters-never-stop-writing-copywriter-collective

Successful Copywriters Don’t Stop Writing. Ever!

Most copywriters have a story about some person who criticized them early in their career or some writing position that didn’t work out. They view it as a form of paying their dues. Unfortunately, for some people, that first glimpse of failure…
test-politics-copywriter-collective

Should we A/B test politics?

Dear United States of America, I come from a little country in the heart of the Europe called Czech Republic. From my stand point you could say that what happened during the election for the 45th president of the United States doesn’t really…

See our freelance copywriters