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How to be a copywriter

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My Journey To Becoming a Full-Time Freelance Copywriter

I published my first blog post online on May 19, 2007. It was a reflection on Psalm 63. And it was the first time I’d ever “published” my writing for the world to see. I didn’t consider myself a writer back then (not even an aspiring…
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10 Simple Tips For Writing Copy

Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors…
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Why Facebook Might Beat Google At The Online Advertising Game

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two…
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Keywords for SEO – how they help your business

All my clients take an interest in the performance of their websites, but most of them don’t want to know the nitty-gritty of how they work. I’ve written a few articles to give you an idea what your web designer and copywriter are talking…
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Five things I’ve learned as a packaging copywriter

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…
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Tone in Copywriting: Who Hates Hype – And Should You Care?

For more than a decade, I've had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe…
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Top Copywriting Headlines Tips

Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster. Tips to get started writing headlines Try one or all of these tips to get your headline…
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Copywriting Competition: Define an Art Director

Art Directors. Love them or hate them? Are they the people who bring an ad together or just a fancy title for a glorified graphic designer? However you think of them, concisely defining what they do to someone outside advertising is difficult.…
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21 Secrets Behind Viral Infographics

It’s no secret that infographic marketing works…1 90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who…

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