How to be a copywriter

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Why Your First Blog Post Should Be A “Life Story” Article

One of the key techniques I’ve taught Blog Mastermind members since 2007 is the value of a ‘Life Story’ post or series. In simple terms, a Life Story post is your background story as it relates to the topic of your blog. If you blog…

The Six Essential Ingredients of a B-To-B Copywriter’s Web Site

Content & Strategy

When you set up shop as a business-to-business copywriter, you can get started through referrals, word-of-mouth recommendations and face-to-face meetings with potential clients. Soon you'll need a web site, though. The web site serves as a credibility…

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How to Make Your Company Blog a Success Story

Freelancing

Today, nearly every savvy marketer knows the importance of a company blog, and for many of them, it’s the first step towards establishing an online presence. However, it isn’t enough to simply have a blog because, guess what?—every other…

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My Journey To Becoming a Full-Time Freelance Copywriter

Content & Strategy

I published my first blog post online on May 19, 2007. It was a reflection on Psalm 63. And it was the first time I’d ever “published” my writing for the world to see. I didn’t consider myself a writer back then (not even an aspiring…

10 Simple Tips For Writing Copy

Content & Strategy

Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors…

Why Facebook Might Beat Google At The Online Advertising Game

Advertising

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two…

Keywords for SEO – how they help your business

SEO

All my clients take an interest in the performance of their websites, but most of them don’t want to know the nitty-gritty of how they work. I’ve written a few articles to give you an idea what your web designer and copywriter are talking…

Five things I’ve learned as a packaging copywriter

Content & Strategy

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…

Tone in Copywriting: Who Hates Hype – And Should You Care?

Content & Strategy

For more than a decade, I've had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe…