How to be a copywriter

‘How Do I Become A Freelance Copywriter?’

Ever wondered about changing career to become a freelance copywriter? That’s what Caro, a teacher, has been considering. She emailed me recently for advice. And this is what she said:My name is Caro and I’m currently working as a…

habit-tranforms-life-copywriter-collective

This One Habit Transformed My Life

Freelancing

Financial security can be paid for two ways. Get a job or become an entrepreneur.Starting a business is often seen as a big bang approach. High risk and a big financial commitment. Find a bricks and mortar premises, commit to an expensive…

take-headache-out-multi-language-trancreation-project-copywriter-collective

How to Take the Headache Out of Your Multi-Language Transcreation Project

News

Being creative is all in day’s work for us at Copywriter Collective, but that’s not all we get up to. Being an international copy agency, bigger transcreation projects are all part of the day job too. Clients from far and wide call us to…

copywriting-techniques-copywriter-collective

Copywriting Techniques That Work for a Huge Variety of Situations

Content & Strategy

Most copywriting courses and books describe only how to persuade people in ads and sales letters. Yet the scope of persuasive copy includes bios that may accompany project proposals, offers in newsletters, case studies designed for prospective…

british-american-english-infographic-copywriter-collective

British vs American English – Infographic

Content & Strategy

Writing for international clients British English and American English – two languages that are alike enough for us to understand each other, but with some interesting, and sometimes awkward differences. Download this infographic to remind…

tennis-player-redemption-perseverance-copywriter-collective

What Tennis Player Stanislas Wawrinka’s Story Of Redemption Can Teach Entrepreneurs About Perseverance

Work Habits

I love January.Besides the start of the new year, the fresh ambition and motivation (and finishing all those pesky holidays)… something very important happens.It’s tennis month in Australia.During January there is tennis on all…

MY COPYWRITER’S MANIFESTO

Content & Strategy

"Why do you want to be a copywriter?" “Well,... I like telling stories and I think I’m good at it.” - “Yeah right, try better next time.” And so I did.I do like narrating and yapping, but who doesn’t? That doesn’t make…

generic-email-making-amateur-copywriter-collective

Your generic email is making you look like an amateur

Content & Strategy

Is your email promoting your business or your Internet Service Provider’s?You already know why an unprofessional email address is potentially career-limiting on your resume or LinkedIn profile, but is your username@isp.com email…

What Fine Dining Can Teach Us About Writing

Work Habits

I’m a nut for cooking shows. I’m not talking about drama-ridden, spoon-throwing reality shows, but the ones with absolute masters of culinary experience. Maybe it’s because I can draw so many parallels between great cooking and great…