copywriter-collective

How to be a copywriter

freelancer-day-life-copywriter-collective

Check my emails, my routine: A day in the life of a copywriter.

Log on and check my bank account to see whether anyone has paid me overnight. No. Hmph. Check my emails. Some spam (filtered into a separate folder), some newsletters, some invitations to networking events, and a money-off pizza offer. Drive…
tell-story-copywriter-collectivestory-copywriter-collective

Tell us a story

As a copywriter, storytelling is in your blood. You know how to take a dull brand and give it life. How to take a ho-hum product and make it irresistible. Copywriters just have a way with words. If you think you’ve got some pretty strong storytelling…
writing-powerful-headlines-copywriter-collective

The 4 U’s: Use this Checklist for Writing Powerful Headlines

You’ve heard it: writing powerful headlines is an essential skill for any writer. It’s a skill you need now more than ever. Readers have too much content to process, be it online or in print. They skim and then choose what pieces to read…
hype-brand-story-copywriter-collective

Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…
lessons-learnt-writing-copywriter-collective

10 Lessons Learned From 25+ Years Of Writing

Having spent 17 years as a freelance copywriter – and longer at ad and branding agencies – here are 10 lessons I’ve learned. Some problems and situations crop up time and time again with freelance copywriting, so I hope these tips and…
simplifying-life-staying-focused-balance-freelancer-copywriting-career-family-copywiter-collectivefocused-copywriter-collective

Simplifying your life and staying focused is the way to balance a freelance copywriting career with a family.

Is There a Trick to Balancing Parenting with Freelancing? Going freelance is a choice many new mums make. There’s a good reason for that. In theory, freelancing allows you to work flexibly, fit your family commitments around work, and create…
first-blog-post-life-story-copywriter-collective

Why Your First Blog Post Should Be A “Life Story” Article

One of the key techniques I’ve taught Blog Mastermind members since 2007 is the value of a ‘Life Story’ post or series. In simple terms, a Life Story post is your background story as it relates to the topic of your blog. If you blog…
btob-website-copywriter-collective

The Six Essential Ingredients of a B-To-B Copywriter’s Web Site

When you set up shop as a business-to-business copywriter, you can get started through referrals, word-of-mouth recommendations and face-to-face meetings with potential clients. Soon you'll need a web site, though. The web site serves as a credibility…
company-blog-success-copywriter-collective

How to Make Your Company Blog a Success Story

Today, nearly every savvy marketer knows the importance of a company blog, and for many of them, it’s the first step towards establishing an online presence. However, it isn’t enough to simply have a blog because, guess what?—every other…

See our freelance copywriters