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How to be a copywriter

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5 documentaries to love (or hate) marketing & advertising

Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters…
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An Example in Content Marketing

When I used to tell people I did content marketing, nobody really understood what that meant. Even when talking with agencies and successful companies, most people think of content as writing, and people think of marketing as advertising. “So…
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What’s a good open rate for email campaigns?

All of us who run email campaigns look at the numbers of people that actually open our hard work and wonder if that’s a good number, or should we just give up? What about the people that didn’t open it? Why don’t they love us anymore? We’re…
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Check my emails, my routine: A day in the life of a copywriter.

Log on and check my bank account to see whether anyone has paid me overnight. No. Hmph. Check my emails. Some spam (filtered into a separate folder), some newsletters, some invitations to networking events, and a money-off pizza offer. Drive…
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Tell us a story

As a copywriter, storytelling is in your blood. You know how to take a dull brand and give it life. How to take a ho-hum product and make it irresistible. Copywriters just have a way with words. If you think you’ve got some pretty strong storytelling…
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The 4 U’s: Use this Checklist for Writing Powerful Headlines

You’ve heard it: writing powerful headlines is an essential skill for any writer. It’s a skill you need now more than ever. Readers have too much content to process, be it online or in print. They skim and then choose what pieces to read…
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Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…
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10 Lessons Learned From 25+ Years Of Writing

Having spent 17 years as a freelance copywriter – and longer at ad and branding agencies – here are 10 lessons I’ve learned. Some problems and situations crop up time and time again with freelance copywriting, so I hope these tips and…
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Simplifying your life and staying focused is the way to balance a freelance copywriting career with a family.

Is There a Trick to Balancing Parenting with Freelancing? Going freelance is a choice many new mums make. There’s a good reason for that. In theory, freelancing allows you to work flexibly, fit your family commitments around work, and create…

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