How to be a copywriter

3 situations when it’s time to call in a copywriter

If you’re a professional, no matter what your position, chances are you write more now than you ever have before. Emails. Social media. Blogs. Memos and reports. Analyses. The list goes on. You’re publishing all the time. And you may be…

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Why freelance copywriters need a plan Z

Being freelance is magical for me. It’s that “free” part. I was always a square peg in round holes, so being my own boss, working when suits me (often as dawn is breaking), glowing appraisals, and being able to go off-peak to the gym…

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Successful Copywriters Don’t Stop Writing. Ever!

Content & Strategy

Most copywriters have a story about some person who criticized them early in their career or some writing position that didn’t work out. They view it as a form of paying their dues.Unfortunately, for some people, that first glimpse of failure…

Should we A/B test politics?

Content & Strategy

Dear United States of America, I come from a little country in the heart of the Europe called Czech Republic. From my stand point you could say that what happened during the election for the 45th president of the United States doesn’t really…

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I Just Did A Launch With No Webinars, No Videos, No Multimedia. Here’s What Happened…

Copywriting Skills

In the last decade the world of internet marketing, like the internet itself, has become dominated by multimedia.It’s a different world to how I first started out online.For a good eight years from 1998 to 2006 all my online business…

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Tales of a master procrastinator

Freelancing

“Never put off til tomorrow what may be done day after tomorrow just as well” ~ Mark Twain To be honest, I started this post a few months ago…In many cases, procrastination within an office environment can go undetected for a long…

Copywriting competition: Name the wall

News

Copywriting competition is now closed and the winner is... Vanina! Unless you’ve had your head buried in the sand for the last few weeks, you’ve probably heard about the wall, and we’re not talking Pink Floyd. The newsworthy story of…

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5 Easy Ways to Get Inspired to Write More

Copywriting Skills

Writing can be a complete nightmare, no matter how interesting the topic. It can take hours to write just a few paragraphs, even if you have plenty of ideas and just want to get going. Sometimes it can all come tumbling out in a caffeine induced…