How to be a copywriter

Keywords for SEO – how they help your business

All my clients take an interest in the performance of their websites, but most of them don’t want to know the nitty-gritty of how they work. I’ve written a few articles to give you an idea what your web designer and copywriter are talking…

Five things I’ve learned as a packaging copywriter

Content & Strategy

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…

Tone in Copywriting: Who Hates Hype – And Should You Care?

Content & Strategy

For more than a decade, I've had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe…

Top Copywriting Headlines Tips

Copywriting Skills

Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster. Tips to get started writing headlines Try one or all of these tips to get your headline…

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Copywriting Competition: Define an Art Director

News

Art Directors. Love them or hate them? Are they the people who bring an ad together or just a fancy title for a glorified graphic designer? However you think of them, concisely defining what they do to someone outside advertising is difficult.…

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21 Secrets Behind Viral Infographics

Content & Strategy

It’s no secret that infographic marketing works…190% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who…

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My 11 Tips To Keep Your Freelance Cash Flowing

Content & Strategy

Experiencing too many dry spells in your copywriting world? Here’s my advice on how to keep the freelance cash ticking over nicely. Many years ago, when I was a rather naïve freelance copywriter, I worked with a client I knew well and…

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The Ideal Client.

Freelancing

I’ve been working with local freelancers to overcome some of the challenges we face as we’re trying to build our business, and one of the questions I ask is: Who is your ideal client?In many cases, the freelancer isn’t sure. They often…

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Starbucks Race Campaign – A Bad Idea From the Start

Branding

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…