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How to be a copywriter

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How to Become a Master Copywriter in One Year!

Before getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft. There’s always something new to learn,…
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How to deal with stress as a freelancer

How do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…
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Can we still call ourselves copywriters?

For some time now I've asked myself if the title of copywriter suits the kind of work I do. I wasn't always a copywriter. I've worked in advertising agencies most of my working life as a studio manager, typographer, and art director. The…
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HOW TO BEAT WRITER’S BLOCK

Whenever I speak to somebody who has deep rooted aspirations of becoming a writer, it’s never long before they ask me this question and I’m going to be quite a little controversial here. I don’t believe in writer’s block. This…
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WHY COPYWRITING IS THE COOLEST JOB EVER… AND HOW TO GET INTO IT!

When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?” Internally, I’ve wrestled with this question for many years. It…
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Common Mistakes of The Rookie Copywriter

Alright, alright. I’ve seen enough valiant attempts by newbie copywriters to make me both proud and cringe in (not-so) secret. You see, it’s not always pretty when you’re still learning the ropes. It’s totally normal. In fact, it’s…
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How Would Aristotle Have Designed Your Website?

It is very easy to look for the latest trends in digital marketing to find something that could work for a new project. In this article, we will do the exact opposite. Instead of looking at new trends, we will apply an old Greek model to the…
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How to Write Special Offers They Can’t Refuse

My favorite move is, The Godfather. Has been for many decades now. So naturally I love the famous line from that film, “I’m gonna make ‘em an offer he can’t refuse.” It’s always a good idea to keep this line in mind when you’re…
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How to Write Super Sharp Bullet Points!

If you want your prospects to buy, your sales copy should be written in a tight, concise style that’s inviting to the eye. Marketing content that has a lot of open space around it makes your copy look fast and easy read—which motivates prospects…

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