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How to be a copywriter

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Content analysis: The Copywriter’s Curse: How to overcome the problem of clients not writing briefs

Every day at Copywriter Collective, new potential client's contact us for help with their marketing. But finding out what they actually want us to do can be the hardest part. They ask us the price of a brochure without telling us how many pages…
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Take Your Reader For a Drive

  When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but…

Five simple rules for writing copy that SELLS

Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…
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What Is a Copywriter? And What Do You Do?

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me? Nope. Afraid not. That’s copyright. I copy-write. Confused? Well, that’s why people hire me to work for them and…
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Publish or Perish – Why you need a fashion blog writer

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog…
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Organic SEO – What You Need and How to Get It

You’ll know that with the recent Google updates many online businesses are suffering. Rankings have dropped and competition is fiercer than it’s ever been. Big companies such as John Lewis have the capital to invest in great content to keep…
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Who Will Be Writing My Content?

I get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?” I don’t blame them. After all, they have a right to verify…
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Dead Copywriters Don’t Tell Stories

For over 15 years now, I've been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process. It's nothing new. It's a technique I learned way back in my early career, especially…
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The Future of Search Engine Advertising and Why You Need to Innovate

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s…

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