How to be a copywriter

Five simple rules for writing copy that SELLS

Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…

What Is a Copywriter? And What Do You Do?

Content & Strategy

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me? Nope. Afraid not. That’s copyright. I copy-write. Confused? Well, that’s why people hire me to work for them and…

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Publish or Perish – Why you need a fashion blog writer

Content & Strategy

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog…

Organic SEO – What You Need and How to Get It

SEO

You’ll know that with the recent Google updates many online businesses are suffering. Rankings have dropped and competition is fiercer than it’s ever been. Big companies such as John Lewis have the capital to invest in great content to keep…

Who Will Be Writing My Content?

Content & Strategy Copywriting Skills

I get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?” I don’t blame them. After all, they have a right to verify…

Dead Copywriters Don’t Tell Stories

Copywriting Skills

For over 15 years now, I've been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process. It's nothing new. It's a technique I learned way back in my early career, especially…

The Future of Search Engine Advertising and Why You Need to Innovate

Advertising

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. It’s answering people’s…

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A new perspective on direct response copywriting: how to sell more with love

Copywriting Skills

You’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But … If you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response…

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Five tips to build a freelance portfolio that will get you work

Freelancing

Need to show off your freelance talents and win over potential new clients? Read five tips to help you build a freelance portfolio that will get you work. You could be the best freelancer on the entire planet, but nobody will know that if…