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How to be a copywriter

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How Two Successful Bloggers Make Money In Very Different Ways

Last weekend I spent Sunday writing Action Plan 3 for my EJ Insider Interviews Club members, featuring Daniel Scocco and Joe Gilder. The action plans are short reports I write that come out once per month to members. I re-listen to…
call to action

Copywriting Competition: Best Call to Action

Short and sweet: nothing gets straight to the point like the perfect Call to Action. Although we all try to avoid clicking, being only human, we’ve all been tempted on at least a few occasions to click an enticing CTA button. While it may…
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Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online – has developed its own notoriety, thanks to the rise in social media. The 2013…
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Why Writers Need Readers

When I was in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English class. We had to spend the entire year researching and writing about a topic, then by the end of final…
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Simple Persuasive Writing Tip

How to Target Benefits Over Features “Write about benefits, not features.” You hear this persuasive writing tip all the time. But what does it mean? When you think of emphasizing benefits – showing advantages – and writing to persuade…
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Content marketing 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World

Many years ago I coined the phrase “Pillar Article” or sometimes called, “Pillar Content“, to describe how to create great blog content. To my surprise, it really caught on in the blogging about blogging community and many thousands…
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Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do? Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…
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5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence…
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Easy Copywriting Tricks Anyone Can Master

Writers know a handful of basic construction tools - copywriting tricks - that ANYONE can learn to use to help a point stick out. Naturally, your point must contain be a compelling benefit (like finding a good deal, helping a child in need,…

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