How to be a copywriter

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The Undeniable Power Of Search Engine Marketing

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be?I get asked this question from big brands all over the world, and my…

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3 reasons your mindset is crucial to writing love-based copy

Copywriting Skills

If you’ve been following my blog, you probably understand the difference between fear-based marketing and love-based marketing. But did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing…

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Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

Content & Strategy

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail…

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The Five Personality Traits a Freelancer Needs

Freelancing

National freelancer day is coming and I thought this offered the perfect opportunity to share some insights into freelancing. Here are the five personality traits I believe you need if you are to be a freelancer.Self Motivation Self Motivation…

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Writing stories – are you a real life thief?

Copywriting Skills

Question: Your teacher announces ‘Homework tonight is a 600 word story entitled/The First Day of School/A Sinister Stranger/ Looking For Reindeers In Pink Tutus on Mars.’Does your heart go ) or ( ?If you steal stuff from real life…