How to be a copywriter

6 Ways to Make Working From Home Work for Your Business

As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too,…

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Copywriting for Hotels: How the Right Focus and Style Can Win New Customers

Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the…

6 Lessons From A Copywriter Intern’s First 6 Days

Agency Life Work Habits

Hey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload. As a self-taught creative hailing from biz school,…

5 Writing Tips Inspired by Hemingway

Content & Strategy

A few summers ago my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it for the most part, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors…

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Scannable and Objective: Marketese or Sex on a Page?

Copywriting Skills

“A copywriting style that embellishes the effects or benefits of a product or service in an attempt to make it more attractive to the target audience. Frequently uses superlatives and adjectives.” I don’t know if I could recommend SiteTurners,…

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How to Deliver the Perfect Pitch

Copywriting Skills

Whether you’re pitching for investment or selling to a customer, having your pitch tightly refined and perfected is crucial. Pitching can be intimidating at first, but by following these few simple principles, you can become a seasoned pro…

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Inside the blog content ideas funnel

Copywriting Skills

Have you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating blog content ideas, and it frequently involves staring into space. Not…

The five secrets to emotional content

Content & Strategy

In the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…

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Is Content Writing About Copywriting or Journalism?

Content & Strategy

We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked…