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How to be a copywriter

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Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online – has developed its own notoriety, thanks to the rise in social media. The 2013…
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Why Writers Need Readers

When I was in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English class. We had to spend the entire year researching and writing about a topic, then by the end of final…
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Simple Persuasive Writing Tip

How to Target Benefits Over Features “Write about benefits, not features.” You hear this persuasive writing tip all the time. But what does it mean? When you think of emphasizing benefits – showing advantages – and writing to persuade…
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Content marketing 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World

Many years ago I coined the phrase “Pillar Article” or sometimes called, “Pillar Content“, to describe how to create great blog content. To my surprise, it really caught on in the blogging about blogging community and many thousands…
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Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do? Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…
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5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence…
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Easy Copywriting Tricks Anyone Can Master

Writers know a handful of basic construction tools - copywriting tricks - that ANYONE can learn to use to help a point stick out. Naturally, your point must contain be a compelling benefit (like finding a good deal, helping a child in need,…
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Content analysis: The Copywriter’s Curse: How to overcome the problem of clients not writing briefs

Every day at Copywriter Collective, new potential client's contact us for help with their marketing. But finding out what they actually want us to do can be the hardest part. They ask us the price of a brochure without telling us how many pages…
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Take Your Reader For a Drive

  When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but…

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