How to be a copywriter
Who Will Be Writing My Content?
Content & Strategy Copywriting SkillsI get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?”I don’t blame them. After all, they have a right to verify…
Dead Copywriters Don’t Tell Stories
Copywriting SkillsFor over 15 years now, I've been teaching the concept of “storyselling,” a term I coined about using the power of stories in the sales process.It's nothing new. It's a technique I learned way back in my early career, especially…
The Future of Search Engine Advertising and Why You Need to Innovate
AdvertisingThis is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.
Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment.It’s answering people’s…
A new perspective on direct response copywriting: how to sell more with love
Copywriting SkillsYou’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online.But …If you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response…
Five tips to build a freelance portfolio that will get you work
FreelancingNeed to show off your freelance talents and win over potential new clients? Read five tips to help you build a freelance portfolio that will get you work.
You could be the best freelancer on the entire planet, but nobody will know that if…
Stop Serving Customers to Save Money
AdvertisingIf you’re a small to medium-sized business, and you’re trying to grow your business but you’re drowning in a mountain of client emails, and your inbox is overflowing with too many sales and support questions, then you need help.But…
Bad News For Copywriters and Businesses
Content & Strategy FreelancingI would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple.I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…
10 ways you can use LinkedIn to find freelance clients
FreelancingEveryone knows that LinkedIn is a useful platform for recruiters and job seekers. But what about freelancers? Read 10 ways you can use LinkedIn to find freelance clients.As a former freelancer myself, I am very aware of the benefits of…
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