How to be a copywriter

How Well Do You Know Your Ideal Client?

From my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be. It’s crucial that every business whole-heartedly…

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5 Easy Ways to Master Conversational Writing

What’s the purpose of your marketing copy? That’s right. To convert readers into customers. How about your editorial content? Yep…to build a relationship with your reader. To essentially warm them up to your sales message. That…

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7 Tips for Writing More Effective Space Ads

Content & Strategy Copywriting Skills

Writing more effective space ads is harder than you think. Yet, you see them everywhere. In newspapers, brochures, phone books, magazines, and email newsletters…online in Facebook and Google ad campaigns…and more. And in the world…

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The smart copywriter’s guide to copy decks: presenting your copywriting (so your client loves you before they read it)

Content & Strategy Copywriting Skills

I’ve been asked about copy decks in the last few monthly coaching calls for my Copywriting Master Class students. When I’m asked something more than twice, it’s an invitation to pop on the Copy Detective’s hat and cape and shout, TO…

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Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures

Content & Strategy Copywriting Skills

I have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors! In reality, though, I walk around politely…

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The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)

Content & Strategy Copywriting Skills

It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that…

Holy C!

Content & Strategy Copywriting Skills

No, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters. So, you want creative copywriting? An ever-growing number of curious…

The search is on

Content & Strategy

From feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative. With so many marketeers spouting about SEO, who could blame you for huffing, “Here…

Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…

Work Habits

You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words). 1. Emotionally engage To…