copywriter-collective

How to be a copywriter

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How to evaluate a copywriter

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter, you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right…
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12 Marketing Automation Hacks That Will Surprise You and Boost Your Business Growth

Automate or die. It might sound dramatic, but it’s the digital reality we live in. If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing.…
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Copywriting Competition: Non-Religious Christmas Card Greeting

The endless crowds at the seasonal sales, the untangling of Christmas lights, wondering how many Christmas songs will be stuck in your head before the month is over...Yep, it’s that most wonderful time of the year: Christmas! Of course, these…
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Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
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What Are Ezines – and Do I Need to Publish One?

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service. Like print publications, online magazines contain…
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Making A Sale Vs Building A Community – Which Comes First?

When you first launch your online business you’re going to feel pulled in two directions – Start by building up your community, so you have an audience to learn from and eventually sell to Start by trying to sell something, so you…
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7 Influencer Marketing Insights You Need to Know Today

It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New…
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Web Writing Versus Writing for Print

Web writing and writing for print are two different mediums. Copywriting for print leads to a tangible piece, produced on paper. Online writing, on the other hand, is delivered to a computer screen, tablet, or mobile device. But more…
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How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian…

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