copywriter-collective

How to be a copywriter

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Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
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What Are Ezines – and Do I Need to Publish One?

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service. Like print publications, online magazines contain…
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Making A Sale Vs Building A Community – Which Comes First?

When you first launch your online business you’re going to feel pulled in two directions – Start by building up your community, so you have an audience to learn from and eventually sell to Start by trying to sell something, so you…
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7 Influencer Marketing Insights You Need to Know Today

It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New…
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Web Writing Versus Writing for Print

Web writing and writing for print are two different mediums. Copywriting for print leads to a tangible piece, produced on paper. Online writing, on the other hand, is delivered to a computer screen, tablet, or mobile device. But more…
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How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian…
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The Hard Truth About Social Media And What You Need to Do About It

It had been done. The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed. I was live. Then something happened. People I hadn’t…
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How Two Successful Bloggers Make Money In Very Different Ways

Last weekend I spent Sunday writing Action Plan 3 for my EJ Insider Interviews Club members, featuring Daniel Scocco and Joe Gilder. The action plans are short reports I write that come out once per month to members. I re-listen to…
call to action

Copywriting Competition: Best Call to Action

Short and sweet: nothing gets straight to the point like the perfect Call to Action. Although we all try to avoid clicking, being only human, we’ve all been tempted on at least a few occasions to click an enticing CTA button. While it may…

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