How to be a copywriter

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Brain Dumps, Prioritization And Productivity: A Beginner’s Guide To Getting Things Done

I’ve been thinking a lot about my plans for the coming months and the start of the new year. There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales…

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Why referral marketing is the best marketing

Freelancing

As a freelancer, one of the best ways of marketing your business is through referral marketing relationships with complementary services or products. The key here is to do your research and make sure you partner with like-minded people. As…

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Is Content Marketing a Waste of Time?

Content & Strategy

She was summoned to the office. Anxiety, panic and stress surfaced. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about. It wasn’t good. It was 6 months into a 12-month digital…

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How to Find Your Genius in a Digital World

Freelancing

“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and…

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Don’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead)

Work Habits

When I first started blogging I cared most about how many people visited my blog. I would log in and check my web stats every day (later Google Analytics), hoping to see a bump in traffic, or if something amazing happened, a big spike in…

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11 Awesome Tactics and Tools to Grow Traffic That Sticks

Copywriting Skills

To be honest I am disillusioned. Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the promise became apparent. You could create, publish and get worldwide attention for free. And…

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Agency Copywriting Versus Low-Cost Freelance Websites

Agency Life Freelancing

On sites such as freelance.com and upwork.com, you’ll find countless writers of good English happy to write your copy for as little as .10/word. Some who write from countries in South Asia or elsewhere will work for even less. Many are native…

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15 Types of Copywriting Clients Who Suck

Copywriting Skills

I like people, generally speaking. Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others. Those feelings extend to my clients, the folks who hire me to do their copywriting. I…