copywriter-collective

How to be a copywriter

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Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

Content & Strategy Copywriting Skills

Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do?Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…

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5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones.Feeling left out.Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence…

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Easy Copywriting Tricks Anyone Can Master

Copywriting Skills

Writers know a handful of basic construction tools - copywriting tricks - that ANYONE can learn to use to help a point stick out. Naturally, your point must contain be a compelling benefit (like finding a good deal, helping a child in need,…

Content-analysis-advice-planning-copywriter-collective

analysis-copywriter-collective

Content analysis: The Copywriter’s Curse: How to overcome the problem of clients not writing briefs

Every day at Copywriter Collective, new potential client's contact us for help with their marketing. But finding out what they actually want us to do can be the hardest part. They ask us the price of a brochure without telling us how many pages…

content-marketing-trends-copywriter-collective

15 Content Marketing Trends That Need Your Close Attention

Content & Strategy

Content marketing is entering a dangerous new phase.It’s heading into a trough.You could call it……the dip of disillusionment.For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager…

take-reader-drive-copywriter-collective

Take Your Reader For a Drive

Content & Strategy

When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors.Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but…

Five simple rules for writing copy that SELLS

Content & Strategy Copywriting Skills

Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…

what-to-do-copywriter-collective

What Is a Copywriter? And What Do You Do?

Content & Strategy

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me?Nope. Afraid not. That’s copyright. I copy-write.Confused? Well, that’s why people hire me to work for them and…

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Publish or Perish – Why you need a fashion blog writer

Content & Strategy

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog…

See our freelance copywriters

Mark

Hungarian copywriter

Lives in Budapest, Hungary

As a Hungarian/English copywriter I was responsible for many multinational brands’ communication from the concept, through writing the copy to the... Read more

Julien

French copywriter

Lives in Paris, France

During my ten years long career as a creative, I’ve worked for almost all the industries you can think of, and produced all kinds of medias.... Read more

Federico

English copywriter

Lives in Miami, United States

I’m a bilingual copywriter with more than 15 years of experience in ad agencies developing highly effective marketing campaigns across multiple... Read more

Food and DrinkHealthcareMedia

Sandrine

French copywriter

Lives in London, United Kingdom

I’m Sandrine — a French copywriter, creative translator and editor based in London.Alongside lifestyle and travel writing, I work with... Read more