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How to be a copywriter

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How to Find Your Genius in a Digital World

“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and…
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Don’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead)

When I first started blogging I cared most about how many people visited my blog. I would log in and check my web stats every day (later Google Analytics), hoping to see a bump in traffic, or if something amazing happened, a big spike in…
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11 Awesome Tactics and Tools to Grow Traffic That Sticks

To be honest I am disillusioned. Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the promise became apparent. You could create, publish and get worldwide attention for free. And…
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Agency Copywriting Versus Low-Cost Freelance Websites

On sites such as freelance.com and upwork.com, you’ll find countless writers of good English happy to write your copy for as little as .10/word. Some who write from countries in South Asia or elsewhere will work for even less. Many are native…
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15 Types of Copywriting Clients Who Suck

I like people, generally speaking. Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others. Those feelings extend to my clients, the folks who hire me to do their copywriting. I…
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Top 10 Most Shared Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself” As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing…
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How to evaluate a copywriter

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter, you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right…
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12 Marketing Automation Hacks That Will Surprise You and Boost Your Business Growth

Automate or die. It might sound dramatic, but it’s the digital reality we live in. If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing.…
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Copywriting Competition: Non-Religious Christmas Card Greeting

The endless crowds at the seasonal sales, the untangling of Christmas lights, wondering how many Christmas songs will be stuck in your head before the month is over...Yep, it’s that most wonderful time of the year: Christmas! Of course, these…

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