How to be a copywriter

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Basic Copywriting Rule: How to Make the “You Rule” Work for You

There's a basic copywriting rule that can change your content almost instantly. It all goes back to your freshman English teacher, who familiarized you with the concept of “point of view” (POV) in fiction. She explained that a story is…

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17 Copywriting Affirmations

Content & Strategy

When it comes to copywriting, you don’t need to say these things over and over again out loud, however, you do have to keep them in mind even before your fingers hit the keyboard. Begin writing with empathy. You have to care about your…

5 documentaries to love (or hate) marketing & advertising

Advertising

Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters…

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The 4 U’s: Use this Checklist for Writing Powerful Headlines

Content & Strategy Copywriting Skills

You’ve heard it: writing powerful headlines is an essential skill for any writer. It’s a skill you need now more than ever. Readers have too much content to process, be it online or in print. They skim and then choose what pieces to read…

Cut through the hype about brand storytelling

Branding

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…

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My Journey To Becoming a Full-Time Freelance Copywriter

Content & Strategy

I published my first blog post online on May 19, 2007. It was a reflection on Psalm 63. And it was the first time I’d ever “published” my writing for the world to see. I didn’t consider myself a writer back then (not even an aspiring…

10 Simple Tips For Writing Copy

Content & Strategy

Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors…

Five things I’ve learned as a packaging copywriter

Content & Strategy

Packaging copywriting is a specialty that combines the kind of sales copywriting experience you get writing direct marketing along with branding experience and point-of-purchase awareness. Plus a dash of regulatory knowledge. Plus a balance…

Top Copywriting Headlines Tips

Copywriting Skills

Writing headlines is an acquired skill. These practical copywriting headlines tips can help you not only write better headlines but also create them faster. Tips to get started writing headlines Try one or all of these tips to get your headline…