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How to be a copywriter

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What Does the Word Copywriter Mean in 2018?

Copywriter [noun]: A person who writes copy for the purpose of advertising or marketing. Today, the role of a copywriter has many nuances that are often left out of its basic definition. Meanwhile, in less nuanced terms, we’ve seen…
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The Top 5 Smart Drugs for Writers

Have you ever sat down to work on a job only to find yourself one hour later still pondering over where to begin? Do you have difficulty in understanding why some days you can churn out the work, where 5 hours feels more like 5 minutes, while…
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Competition: Alternative World Cup Slogan

Age, gender, ethnicity and religion aside, what unites humanity? It simply has to be that football tournament that rolls around every 4 years, and the worshiping of 22 fully grown men running around after a ball! Yes, it's World Cup time again.…
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7 communication habits that will make everyone, including you, happier

The way you and your co-workers communicate with customers has a huge influence on your business. As the Chinese proverb puts it, ‘A man without a smile on his face must not open a shop’. In recent encounters with the customer service departments…
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DIY advertisers: why titles don’t work, and headlines do

When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…
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Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee”…
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How to write a copywriting brief that gets you the results you need

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from…
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SEO COPYWRITING: WHAT TO DO AFTER YOU WRITE

On Monday, we discussed what SEO copywriting is and why you should write for your readers first, not search engines. Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn’t…
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SEO COPYWRITING: WHY YOUR READERS SHOULD COME FIRST

Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that’s backed with no reader-friendly strategy will just give your site a high bounce rate. You…

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