How to be a copywriter

web-writing-vs-print-copywriter-collective

Web Writing Versus Writing for Print

Web writing and writing for print are two different mediums.Copywriting for print leads to a tangible piece, produced on paper. Online writing, on the other hand, is delivered to a computer screen, tablet, or mobile device.But more…

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How to Double Your Traffic Without Paying Google or Facebook a Cent

SEO

I had just launched my blog.The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian…

social-media-hard-truth-copywriter-collective

The Hard Truth About Social Media And What You Need to Do About It

It had been done.The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed. I was live.Then something happened.People I hadn’t…

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How Two Successful Bloggers Make Money In Very Different Ways

Advertising

Last weekend I spent Sunday writing Action Plan 3 for my EJ Insider Interviews Club members, featuring Daniel Scocco and Joe Gilder.The action plans are short reports I write that come out once per month to members. I re-listen to…

Copywriting Competition: Best Call to Action

News

Short and sweet: nothing gets straight to the point like the perfect Call to Action. Although we all try to avoid clicking, being only human, we’ve all been tempted on at least a few occasions to click an enticing CTA button. While it may…

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Web Content Copywriting for Newbies

Content & Strategy

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online – has developed its own notoriety, thanks to the rise in social media.The 2013…

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Why Writers Need Readers

Content & Strategy Freelancing

When I was in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English class.We had to spend the entire year researching and writing about a topic, then by the end of final…

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Simple Persuasive Writing Tip

Copywriting Skills

How to Target Benefits Over Features “Write about benefits, not features.” You hear this persuasive writing tip all the time. But what does it mean?When you think of emphasizing benefits – showing advantages – and writing to persuade…

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Content marketing 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World

Freelancing

Many years ago I coined the phrase “Pillar Article” or sometimes called, “Pillar Content“, to describe how to create great blog content.To my surprise, it really caught on in the blogging about blogging community and many thousands…