How to be a copywriter

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15 Types of Copywriting Clients Who Suck

I like people, generally speaking. Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others.Those feelings extend to my clients, the folks who hire me to do their copywriting. I…

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How to evaluate a copywriter

Copywriting Skills

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter, you hand your projects to are skilled at what they’re doing.Here are a few pointers to help guide you to finding the right…

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12 Marketing Automation Hacks That Will Surprise You and Boost Your Business Growth

Freelancing

Automate or die.It might sound dramatic, but it’s the digital reality we live in.If you want to leave your mark on this world as a blogger, virtual entrepreneur or online startup – you need to automate a big chunk of your marketing.…

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Copywriting Competition: Non-Religious Christmas Card Greeting

News

The endless crowds at the seasonal sales, the untangling of Christmas lights, wondering how many Christmas songs will be stuck in your head before the month is over...Yep, it’s that most wonderful time of the year: Christmas! Of course, these…

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Crappy Music and Caffeine for Better Content Writing

Content & Strategy Work Habits

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…

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What Are Ezines – and Do I Need to Publish One?

Content & Strategy

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service.Like print publications, online magazines contain…

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Making A Sale Vs Building A Community – Which Comes First?

Copywriting Skills

When you first launch your online business you’re going to feel pulled in two directions –Start by building up your community, so you have an audience to learn from and eventually sell to Start by trying to sell something, so you…

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7 Influencer Marketing Insights You Need to Know Today

Branding

It was an invitation.Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.“I think you are doing a great job with your blog and hope that you can share that with businesses here in New…