copywriter-collective

How to be a copywriter

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The “R” Effect

When naming a company or brand, people like to be clever. In many ways... this can be fun and cool for the public. However, we all know that if people continuously copy a trend, eventually that trend loses its power. The "R" Effect... Today…
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Why you need to think first and write later – especially for business

“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise – email, blog post, even web page…
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How to Create a Company Slogan that Will Get You Noticed

I'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…
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Bad Date Syndrome

When I do branding seminars I have one slide that leaves the room silent. It's a picture of an over-bearing man with a bored looking woman. A title over the top says: Are you a bad date? I usually invite the audience to raise their hands in…
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Creative Play and Rejecting The Don Draper School of Idea Generation

What does it mean to be “creative”? To be an “ideas person”? Or to be “artistic”? They’re just words aren’t they? Devoid of any real meaning. As a Contenty-copywriter type, I often (to my delight) get pulled into creative…
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May Competition: Best Out-of-Office Reply

Spring is finally here and you know what that means...we are that much closer to summer holiday! Copywriting competition is now closed! And the winner is... Fraser! I’m lounging on a yacht near Kos Address your nonsense to your boss Got…
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MEET EMMA, AN ENGLISH COPYWRITER IN PARIS

Let us introduce you to Emma Brooke, one of our native English copywriters. She writes creative, compelling copy designed to entice new customers, excite old ones and persuade those hovering somewhere in between. After six years working both…
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Design and copy: dance partners not petulant divas

Imagery and words need always to go hand-in-hand to create truly compelling content. But there are times you see examples of them being created separately and then forced together. Stories are now built up from a multitude of creative assets,…
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Slovenian Advertising Festival (SOF) smokes like the ‘90s

Copywriter Martin Mol recently attended the Slovenian Advertising Festival and shares his thoughts about it. Where the hell is Slovenia? It’s the first country in the Balkans straight ahead if entering from Austria or turns left somewhere…

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