copywriter-collective

How to be a copywriter

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Get to know Lisa: our new Manchester Copywriter

Lisa is happy to join a collective of copywriters Like her yellow-haired cartoon namesake, Lisa comes from a proud family of Simpsons, studied hard at school and actually enjoys her work! For more than twenty years Lisa has written/taken the…
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You have six seconds to read this…

When I first work with my clients, I give them a very special gift. A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago. It’s a beautiful piece of all white, real estate space where one can inform the…
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3 Tips to Increase Your Email Marketing Open & Click Through Rates

No one would deny that it’s more challenging than ever to get your recipients to even notice your emails - far less open, read, and click on the links you so carefully embedded in them. Competition for your prospect’s attention has never…
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What a Professional Copywriter Knows About Turning Browsers into Buyers That Your English Teacher Would Slap You Silly for Doing

When writing web copy or web content, you have just eight seconds to rivet your visitors into place. Here’s how to put your web visitors on a slippery slope that carries them along to the destination you want them to reach and the decision…
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Can the Job Hunt Be…Fun?

I left my job [a few months ago]. I was surrounded by talented, wonderful people and don’t regret my time there (so much so that I’m now freelancing with them), but ultimately, it just wasn’t the right role for me. So here I am,…
staying-true-brand-message-globally-copywriter-collective

Staying True to Your Brand Message Globally

Most large brands go to a lot of time and effort to get to the right messaging to properly tell their story. This involves a lot of soul-searching, creativity, rewriting, brainstorming and approvals – taking up time from a wide range of people.…
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The “R” Effect

When naming a company or brand, people like to be clever. In many ways... this can be fun and cool for the public. However, we all know that if people continuously copy a trend, eventually that trend loses its power. The "R" Effect... Today…
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Why you need to think first and write later – especially for business

“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise – email, blog post, even web page…
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How to Create a Company Slogan that Will Get You Noticed

I'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…

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