How to be a copywriter

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Insults, Book Titles and Headlines That (Hilariously) Beggar Belief

Words are powerful. They can carry big and serious ideas, communicated by icons such as Martin Luther King Jr, Malala Yousafzai or Winston Churchill. But they can also carry a healthy dose of well-considered silliness. Think Amy Schumer,…

Stop (Brand) Police!

How frustrating is it to spend blood, sweat and tears on creating a communication, either yourself or through an external resource, for it to be pulled up by the brand department. Many marketing professionals have been dubbed ‘Brand Police’…

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How to Force Yourself to Write

Copywriting Skills

I think it was Mark Twain who is supposed to have said "Writing is easy. All you have to do is cross out the wrong words." This might seem a flippant comment at first glance. When you think it through though, it makes a lot more sense. If…

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Get to know Lisa: our new Manchester Copywriter

News

Lisa is happy to join a collective of copywriters Like her yellow-haired cartoon namesake, Lisa comes from a proud family of Simpsons, studied hard at school and actually enjoys her work! For more than twenty years Lisa has written/taken the…

You have six seconds to read this…

Advertising Copywriting Skills

When I first work with my clients, I give them a very special gift. A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago. It’s a beautiful piece of all white, real estate space where one can inform the…

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3 Tips to Increase Your Email Marketing Open & Click Through Rates

Copywriting Skills

No one would deny that it’s more challenging than ever to get your recipients to even notice your emails - far less open, read, and click on the links you so carefully embedded in them. Competition for your prospect’s attention has never…

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What a Professional Copywriter Knows About Turning Browsers into Buyers That Your English Teacher Would Slap You Silly for Doing

Content & Strategy Copywriting Skills

When writing web copy or web content, you have just eight seconds to rivet your visitors into place. Here’s how to put your web visitors on a slippery slope that carries them along to the destination you want them to reach and the decision…

Can the Job Hunt Be…Fun?

Freelancing

I left my job [a few months ago]. I was surrounded by talented, wonderful people and don’t regret my time there (so much so that I’m now freelancing with them), but ultimately, it just wasn’t the right role for me. So here I am,…

Staying True to Your Brand Message Globally

Branding Transcreation

Most large brands go to a lot of time and effort to get to the right messaging to properly tell their story. This involves a lot of soul-searching, creativity, rewriting, brainstorming and approvals – taking up time from a wide range of people.…