How to be a copywriter

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Design and copy: dance partners not petulant divas

Imagery and words need always to go hand-in-hand to create truly compelling content. But there are times you see examples of them being created separately and then forced together. Stories are now built up from a multitude of creative assets,…

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Slovenian Advertising Festival (SOF) smokes like the ‘90s

News

Copywriter Martin Mol recently attended the Slovenian Advertising Festival and shares his thoughts about it. Where the hell is Slovenia? It’s the first country in the Balkans straight ahead if entering from Austria or turns left somewhere…

What Does the Word Copywriter Mean in 2018?

Copywriting Skills

Copywriter [noun]: A person who writes copy for the purpose of advertising or marketing.Today, the role of a copywriter has many nuances that are often left out of its basic definition.Meanwhile, in less nuanced terms, we’ve seen…

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The Top 5 Smart Drugs for Writers

Copywriting Skills

Have you ever sat down to work on a job only to find yourself one hour later still pondering over where to begin?Do you have difficulty in understanding why some days you can churn out the work, where 5 hours feels more like 5 minutes, while…

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Competition: Alternative World Cup Slogan

News

Age, gender, ethnicity and religion aside, what unites humanity? It simply has to be that football tournament that rolls around every 4 years, and the worshiping of 22 fully grown men running around after a ball! Yes, it's World Cup time again.…

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7 communication habits that will make everyone, including you, happier

Work Habits

The way you and your co-workers communicate with customers has a huge influence on your business. As the Chinese proverb puts it, ‘A man without a smile on his face must not open a shop’. In recent encounters with the customer service departments…

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DIY advertisers: why titles don’t work, and headlines do

Advertising

When you advertise your business, do you give the advert a title – or a headline?Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…

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Writing business we-wee is bad – but what about me-mee?

Content & Strategy

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly.That’s largely because people writing “we-wee”…

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How to write a copywriting brief that gets you the results you need

Copywriting Skills

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from…