How to be a copywriter

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The Top 5 Smart Drugs for Writers

Have you ever sat down to work on a job only to find yourself one hour later still pondering over where to begin? Do you have difficulty in understanding why some days you can churn out the work, where 5 hours feels more like 5 minutes, while…

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Competition: Alternative World Cup Slogan

News

Age, gender, ethnicity and religion aside, what unites humanity? It simply has to be that football tournament that rolls around every 4 years, and the worshiping of 22 fully grown men running around after a ball! Yes, it's World Cup time again.…

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DIY advertisers: why titles don’t work, and headlines do

Advertising

When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…

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Writing business we-wee is bad – but what about me-mee?

Content & Strategy

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee”…

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How to write a copywriting brief that gets you the results you need

Copywriting Skills

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from…

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Brain Dumps, Prioritization And Productivity: A Beginner’s Guide To Getting Things Done

Work Habits

I’ve been thinking a lot about my plans for the coming months and the start of the new year. There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales…

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How to Find Your Genius in a Digital World

Freelancing

“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and…

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15 Types of Copywriting Clients Who Suck

Copywriting Skills

I like people, generally speaking. Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others. Those feelings extend to my clients, the folks who hire me to do their copywriting. I…