How to be a copywriter

Let us introduce you to Emma Brooke, one of our native English copywriters. She writes creative, compelling copy designed to entice new customers, excite old ones and persuade those hovering somewhere in between. After six years working both…

Copywriter [noun]: A person who writes copy for the purpose of advertising or marketing.Today, the role of a copywriter has many nuances that are often left out of its basic definition.Meanwhile, in less nuanced terms, we’ve seen…

The way you and your co-workers communicate with customers has a huge influence on your business. As the Chinese proverb puts it, ‘A man without a smile on his face must not open a shop’. In recent encounters with the customer service departments…