How to be a copywriter

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Copywriter of the week : Diego Aguilar

I’m a copywriter, you already know that. But did you know that Michael Jackson and I share the same birthday?... Anyway, let me focus and tell you more about myself for you to consider having me in a project, unless the MJ fact was enough...…

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Copywriter of the week : Adria Triana

News

I always thought I would live all my life in Barcelona, where the sun, the sea, the food, art and life is as pleasant as dynamic, that’s why changing all of this for an 8 million people city at 2.500 meters of height was a necessary sacrifice…

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Copywriter of the week : Tim Williamson

News

Hi, my name is Tim. I came into advertising at the tail end of the glory years. Heineken was refreshing the parts other beers cannot reach, and happiness was a cigar called Hamlet. My old man was a copywriter at a place called Garland Compton…

A Millennial Millieu

Agency Life Work Habits

Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate bunny line … by Thursday.”The open space echoed with a collective gasp. Heads…

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What is Voice Search? And Why Will VEO Be As Important As SEO?

SEO

Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search…

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Do you have a Writing Style Guide?

Content & Strategy Work Habits

Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…

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Social Media and the Freelancer

Freelancing Social Media

If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work for yourself. Thus, you are your very own public relations firm.What does…

9 surprising things I’ve learned in 5.5 years of freelancing

Freelancing

Over a period of five and a half years, and more than 50 clients, I still find freelancing a puzzle of constantly shifting pieces.Running my copywriting business has been chaotic, maddening, all-consuming — and utterly worth every minute.Here…

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Copywriter of the week : Gregorio Urbina

News

My name is Gregorio Urbina. I was born and raised in Costa Rica but professionally I would say that I grew up in Chicago. I spent 8 years there at agencies both big (FCB, Arc Worldwide, Y&R) and boutique (Ten35, common ground), before…