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How to be a copywriter

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5 Ways to Suck at Being a Freelancer

The joys of being a freelancer are, in no particular order: the freedom of being your own boss; choosing the jobs you want; constant variety; soaring like an eagle through the clouds of life. But, it’s really, really possible to be bad at…
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Busy start to 2019

It's been a great start to the year with some exciting new clients and some old friends as well. Here is a small selection: A huge multilanguage project including 15 different languages with opportunus.cz, a long term project divived in…
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How to be a copywriter in Barcelona

A few tips and tricks for a freelance copywriter in Barcelona. Barcelona is a fantastic city to live in: there’s the sun, the beach, great restaurants, culture, fiesta… the list goes on. Working as a freelancer in Barcelona on top of…
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6 tips for maintaining your health with an ever-changing freelance schedule

A few tips to help maintain good mental, emotional and physical health for a freelancer with an ever-changing schedule.   Five years strong and I would like to think that I’m pretty accustomed to the roller-coaster schedule that…
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Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice deployed by shady websites to drive traffic…
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Why Have so Few Business Clients Heard of Transcreation?

Transcreation is the process by which marketing materials are adapted for use in other countries. Encompassing far more than just translation services, the process can mean a complete overhaul of the images and messages used to market a company.…
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Destination Bali: 5 Tips for Better Beachlancing

Wanna be a copywriter from the tropical beach paradise of Bali? Keep these things in mind:   The Main Digital Nomad Communities are in Canggu and Ubud. It can feel isolating to leave behind friends and family, even for just a month or…
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9 insider secrets to a ‘headache-proof’ copywriting career

After my son’s first day of school a few years ago, he came home with some exciting news to share. ‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’ Coming from a little boy who would fall to pieces…
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How to Prevent Digital Thieves from Nabbing your Content

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing might be caring as far as digital content is concerned, but only if…

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