How to be a copywriter

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Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results?What was initially considered an annoying practice deployed by shady websites to drive traffic…

Why have so few business clients heard of transcreation?

Transcreation

Transcreation is the process by which marketing materials are adapted for use in other countries. Encompassing far more than just translation services, the process can mean a complete overhaul of the images and messages used to market a company.…

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Destination Bali: 5 Tips for Better Beachlancing

Freelancing

Wanna be a copywriter from the tropical beach paradise of Bali? Keep these things in mind: The Main Digital Nomad Communities are in Canggu and Ubud. It can feel isolating to leave behind friends and family, even for just a month or…

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9 insider secrets to a ‘headache-proof’ copywriting career

Freelancing Work Habits

After my son’s first day of school a few years ago, he came home with some exciting news to share.‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’Coming from a little boy who would fall to pieces…

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How to Prevent Digital Thieves from Nabbing your Content

Content & Strategy

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club.Sharing might be caring as far as digital content is concerned, but only if…

Copywriter of the week : Estefan Henao

News

As a copywriter, it’s funny how your entire career can fit on a single page. It could fit on half. For many creatives a good career is all about earning the most money possible for their age, for me, it’s a bit different. Coming from…

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Copywriter of the week: Juan Fernandez

News

Sixteen years as a creative in nineteen words.Since I was little, Barcelona has always captured my attention. Intuitive. I did not know much about it, but from my snowy native Leon, I idealized the city that greets the Pyrenees from the…

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Mixed reality opportunities: an interview with Jan Jelle de Boer from MediaMonks

News

Copywriter Martin Mol snagged the opportunity to interview Creative Strategist at MediaMonks, Jan Jelle de Boer to talk about all things, all mixed reality. It's celebration time at the 25th Golden Drum Festival with a day's full program of…

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“Therapy pig” theory: How to get more creative with your business

Copywriting Skills

Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…