How to be a copywriter

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Copywriter of the week : Benjamin

I don’t believe the work of any freelance copywriter, anywhere in the world, is ever easy. But, if the last decade is anything to go by, an interesting career is certainly guaranteed. I began my own career close to where I’m based…

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Copywriter of the week : Boy

News

Where were you based before Amsterdam? At age 21, freshly graduated from event management, I literally had no idea what to do. But I was damn sure of two things. I was not going to work in event management and I hated the idea of being in…

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E-commerce: the product copywriter and the photographer

A picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…

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Parents working from home: How to balance the family-life and work-life

Freelancing

Working parents find it difficult to balance family-life and work-life in this hectic world and the same applies to parents working from home. Raising little ones is a very demanding job and requires a lot of attention. Of course, the same can…

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10 Questions you should ask yourself before becoming a freelancer

Freelancing

Freelancer – the clue is in the name. The feeling of freedom from having an employer; no structured hours, unlimited income, working for yourself. Sounds absolutely perfect doesn’t it? So many people think, ‘I can do this for myself’,…

5 simple, yet highly effective logo designs for inspiration

Branding

Today, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, which effectively communicates the company’s brand,…

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Essential writing tips you need to know before you start a blog

Copywriting Skills

Do you want to be the next J.K. Rowling? If you have a passion for writing, then your answer is probably yes. However, in today’s age of technology, more and more writers are turning towards a much more accessible and cost-effective medium…

Five creative tips that will make you a kick-ass writer

Copywriting Skills

Less than five years ago, creating copy was more about rewriting content from competitors. Now, the stakes are much higher, the competition is even tougher and the noise from the internet is deafening. Now more than ever, websites are looking…

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Different types of translation services in need today

Freelancing Transcreation

The professional translation industry has dramatically evolved in recent years. There are a number of new terms that are used to describe the different translation services. Here are some of the common types of translation services offered by…