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How to be a copywriter

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How rejection can sharpen your skills as a copywriter

Letters of rejection, the never replied email, the word no: we all get them. Especially in copywriting. But they are the best things to happen to you as a copywriter. Just think back to every single time you asked for a job, a date, a higher…
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Freelancers: How to be productive and happy with a bit of self-improvement

Freelancing can be different. You can become the hero of a famous photo of a young man working on a beach lounger surrounded by the tropics. Or you can turn into a walking zombie who is ready to kill because of fatigue and irritation. Both the…
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Struggling to work from home? Here’s what worked for me

It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…
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Copywriter of the week : Catherine

Every single one of us has had setbacks. We’ve had financial problems, health issues, loss, embarrassment, failures, and frustrations. The question isn’t really how many setbacks we’ve had, or who’s had the worst – the question is:…
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Features vs benefits: Leveraging the right mix in your marketing message

As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t. In creating a marketing message to reach a target audience, business owners have to decide on the balance between…
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The only marketing skill you will ever need

Want to know the only marketing skill you will ever need? First, let's start from the beginning. Hey Adi, do you know what’s copywriting? No Ayush. What’s that new word? You employ it daily. What do you do when a customer at your…
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3 Ways to inject readability into your email copy

So you want readable emails, huh? Wise decision. Because getting your emails read is a huge part of the battle. Because if your prospect reads your first email… they are much more likely to read your second. If you get them to read the second……
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10 Must-reads for copywriters

Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We've put…
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Copywriting and Covid-19: How to keep your mojo working

Being home is great. You don’t have to pay someone to prepare your food or cut your hair, it’s where your bed lives and, unless your flatshare is especially grim, you can use the bathroom in complete comfort. Who would ever leave? Assuming…

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