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How to be a copywriter

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Challenges of being a freelancer amidst the pandemic

2020 is a year filled with all kinds of challenges. Hurricanes aside, COVID-19 has proven to be one challenging pandemic, not only for full-time employees but also for our workers. As was the case with the rest of the world, many gig workers…
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A guide on how publishers can provide multilingual content using translation services

The global publishing industry is growing. IBIS World reports that the global book publishing industry was worth $119 billion in 2019, but that the number of businesses had declined, to 16,395. It’s an interesting set of figures. Clearly,…
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The best and worst types of clients

Many freelancers think it’s the number of clients you have that make or break your freelance career. The truth is, it’s the kind of clients you have. There are many types of clients out there. You will hit it off with some, and others…
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Coronavirus: How to work from home, the right way

Work from home has become a reality for most of us right now- whether we like it or not. At first, we were under the impression that this way of living is excellent. We imagine we will have more time for ourselves, our families, and be able…
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Copywriter of the week : Andrew

Hello, I’m Andrew Jolliffe and I’m honoured. The copywriter of the week is an accolade. Thanks so much. I’m lucky, too, to be writing this in Paris, city of light and love. After 15 years at Ogilvy, BBH, and my own place in London,…
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Measuring your social media and why it matters

If there are two platforms that have made business networking easy and affordable, they have to be coworking spaces and social media. Working from a coworking space, or wherever in the world you are based, exposes you to chances and opportunities…
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The most simple, yet effective advice on working from home

You finally start your dream career, and the best part is that you are one of the lucky few who get to work from home. You wake up early, start your day energized, and get work done. After a while, your pets become your coworkers, and you watch…
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Copywriting Competition: presidential re-election campaign slogan for Donald Trump 2020

Want to take part in our copywriting competition? For his 2020 re-election campaign, Donald Trump will run with the slogan, ‘Keep America Great’ and ‘Promises Made, Promises Kept’. But can the copywriters of the world come up with…
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4 Steps to writing effective and compelling landing page copy

In the world of marketers, sales pages and landing pages are high ranking members. Every digital marketer should know just how important these pages are to acquiring and converting leads to sales. Hence, it is also important that the copy used…

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