copywriter-collective

How to be a copywriter

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Copywriter of the week : Aditya

Writing about yourself can be tricky at the best of times. First-person feels too self-centered, littered carelessly with the letter 'I'. The second person feels anxious and filled with self-doubt. As if you're talking to yourself in a mirror…
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Copywriter of the week : John

Hi, how are you? I’m John–a writer born in Australia raised on a steady diet of noughties pop and internet culture, specialised in digital, social experiential storytelling, and ready to knock your next brief out of the park. I’ve…
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5 Ways to build your digital presence during COVID-19

Social media and internet use was already prevalent before coronavirus. The global coronavirus lockdown only increased the time people spend on their computers and smartphones. Mobile app downloads and usage has skyrocketed throughout 2020 as…
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Giving a convincing speech? Call a copywriter!

When you think of a copywriter, you may think of advertising campaigns, website copy and general content. But if you're planning to give a speech, talk or presentation soon, a copywriter can help make it a success. Whether live or online, a…
copywriting-competition-bizarre-copywriter-collectiveTheBizarre-copywritercollective

Copywriting Competition: the bizarre sales pitch

Want to take part in out copywriting competition? Ever seen a random object in your home and wondered to yourself why you would ever own it? Maybe it was a gift from your great aunt. Or an impulse buy? Maybe now is a good time to sell…
podcasts-freelancers-copywriter-collectivePodcastFreelancers-copywritercollective

5 Podcasts every freelancer needs to listen to

It’s a well-known fact that freelancers are some of the busiest people on the planet. Running your own business, balancing client needs and producing great creative work can be exhausting. Podcasts are great to listen to when you're doing…
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Challenges of being a freelancer amidst the pandemic

2020 is a year filled with all kinds of challenges. Hurricanes aside, COVID-19 has proven to be one challenging pandemic, not only for full-time employees but also for our workers. As was the case with the rest of the world, many gig workers…
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A guide on how publishers can provide multilingual content using translation services

The global publishing industry is growing. IBIS World reports that the global book publishing industry was worth $119 billion in 2019, but that the number of businesses had declined, to 16,395. It’s an interesting set of figures. Clearly,…
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The best and worst types of clients

Many freelancers think it’s the number of clients you have that make or break your freelance career. The truth is, it’s the kind of clients you have. There are many types of clients out there. You will hit it off with some, and others…

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