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How to be a copywriter

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Software and Tools to Help you Become a Better Copywriter

In recent years, the demand for skilled copywriters has skyrocketed. Particularly with the widespread adoption of the internet by firms to help promote themselves, break into new markets and engage more positively with clients. These days, most…
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How to Stop Writing Like a Robot

If everybody looked the same, we'd get tired of looking at each other. So said Groove Armada in their 1999 banger of the same name. Now, if you’ll bear with me, that line of the song is relevant to this article for two reasons. Firstly, because…
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Carving Out a Successful Career as a Freelance Copywriter

Achieving a successful career in copywriting does not have to be as difficult as you think. You don’t need to waste your money on courses; you need to apply the skills and knowledge you already have. Getting started and taking that first step…
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Writer’s block: copywriters behind bars

There are plenty of journalists who’ve done jail time for something admirable, like risking their lives to get the story in a hostile locale. These jailbird copywriters aren’t those guys. Gary Halbert Lovingly referred to as the Prince…
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Skills you Need to Brush up on as a Freelancer in 2022

Freelance writing is among the most rewarding job paths you can embark upon at the moment. Not to mention that in a digital landscape where content is increasingly important, there is significant demand for those who can consistently produce…
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Measuring ROI for guest content

In recent years, there has been a breakthrough in the field of marketing ROI. Whereas in the past, marketers could only demurely cast their eyes down and mumble something about brand awareness and customer loyalty when asked where the budget…
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Pay your Copywriters appropriately

THIS IS A PUBLIC SERVICE ANNOUNCEMENT: PAY YOUR COPYWRITERS APPROPRIATELY I can’t believe I’m here writing this after 10 years of copywriting but here we go… I was prompted to write this article after a short stint working in a Digital…
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On-Page SEO: 7 Effective Ways to Improve Your Ranking

93% of online experiences begin with a search engine. More than 3.5 billion Google searches occur in a day. The majority of these searchers only click the top results, with 75% of them not going beyond page one of the search results. This tells…
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Proven Copywriting Methods: Emotional Advertising

For copywriting to be truly persuasive, you need to know that it’s all down to human emotions. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back up what you have said, you’ll be able to…

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