How to be a copywriter

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On-Page SEO: 7 Effective Ways to Improve Your Ranking

93% of online experiences begin with a search engine. More than 3.5 billion Google searches occur in a day. The majority of these searchers only click the top results, with 75% of them not going beyond page one of the search results. This tells…

Proven Copywriting Methods: Emotional Advertising

For copywriting to be truly persuasive, you need to know that it’s all down to human emotions. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back up what you have said, you’ll be able to…

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Start Blogging: How To Build A Personalized Website For Your Content

Copywriting Skills

The desire to share ideas, reach a global audience and maybe win over some fans is the reason why several people have taken to blogging these days. Blogs are very effective for a couple of reasons. Four out of every five internet users read…

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COVID Means Understanding Your Customer

Copywriting Skills

The Numbers Of COVID As of today, according to the World ‘O’ Meters Web Site, there are currently 298, 228,946 COVID Cases. There have been 5,481,882 deaths.But there is also good news, there are 256, 768, 846 recovered. From the…

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How to Protect Your Craft as a Freelance Writer

Copywriting Skills

In our socially distanced, post-Covid world, freelancer copywriters are in high demand and that means they need to protect their craft. A massive amount of online content is published every day and it has to come from somewhere. Every day, writers…

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10 Useful Tips to Get Your Freelance Business Off the Ground in 2022

Copywriting Skills Freelancing

If you are looking for work, or want to start your own business, freelancing is a good option. Freelance work can be done from anywhere in the world and on any schedule that suits you. You can work on a sun lounger, enjoy the pool, and get paid.…

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4 Online Tools to Help you Break Bad Writing Habits

Copywriting Skills

Look, copywriting isn’t easy. And no matter how good a writer you are, you should always be looking for ways to improve. But sometimes it can be difficult to pinpoint exactly where and how you need to improve. Think of it like a golf swing.…

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5 Easy Ways You Can Start Writing More Accessible Web Copy

Copywriting Skills

A lot of people assume copywriting is easy. It isn’t. As you and I are keenly aware, there’s an art to writing web copy that resonates, conveys personality, and is also optimised for SEO. And it gets even harder when you add writing for…

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How to Find New Copywriting Leads in 2022

Copywriting Skills

Finding clients is the perpetual challenge for freelancers. As trends change, so do clients — and there are always new kids on the block (like AI writers) to keep copywriters on their toes. While machine learning is nowhere near good enough…