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How to be a copywriter

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How Freelancers Can Create More Accessible Content

As a freelancer, it is just as important for you as it is for bigger brands to ensure the content you create is accessible to all. After all, if you want to succeed as a freelancer, you also need to make a name for yourself by establishing your…
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How to Start a Career as a Freelance Writer

Figuring out how to start a career as a freelance writer can be quite daunting at first. Anybody with interest and dedication can become a freelance writer. However, this career is especially ideal if you are self-motivated and want to get more…
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Collaboration and Copywriting

The Value of a Copywriter. Collaboration is one of the hottest buzzwords out there. Usually more of a selling point than actual ethos, it is one of those terms that evokes pure creativity. Aye, creativity is a huge part of collaboration but…
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Freelance Copywriters: 4 Simple Ways to Make Sure You Get Paid

Being a freelance website copywriter is a great way to make a decent income. A lot of people choose this line of work because it allows them to make their own hours and they get to determine how much money they make each week or even each…
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How to Start and Run a Blog from Your Smartphone

Smartphones have become an integral part of our lives. We use them for staying connected with the rest of the world through social media, calls, and texts. They are also helpful for online shopping and capturing moments through photos and videos…
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Lead Generation Through Copywriting

Marketing is at the heart of lead generation for your business. However, no two strategies are the same or have the same goals. The debate of inbound vs. outbound marketing is a long one, but based on the priorities of the business, one is often…
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5 Tips to Streamline your Copywriting Process

One of the biggest obstacles to a new copywriting project isn’t the writing itself, but the process. Everybody works in different ways, and when you’re working with a new client you need a clear, quick and simple way to get from point A…
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Keep Your Readers Interested with Hooks and Hangers

More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals and freelance copywriters feel that original…
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Making effective presentations

They come in all shapes and sizes: informal presentations to the account exec or your creative director (just to see how things are going); more formal internal presentations when a creative proposal is being finalized; and, of course, formal…

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