How to be a copywriter

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Over Branding and Over Marketing

I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a product, film, song or something new. But there is a line that one can cross when too much is simply…

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11 Tips for Success as a New Freelancer

Copywriting Skills

Succeeding as a new freelancer may feel like an overwhelming task. You might be concerned about finding clients, choosing the right niche, and competing with all the competition out there. The truth is, though, if you have the skills and the…

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A COPYWRITER’S GUIDE TO FREELANCE JOBS IN FRANCE

Freelancing

After graduating, we have all thought, ‘Okay, now what?’As they say, ‘Now you are entering real life’ (as if what I was doing before was not real). But we all know what that means: more responsibility, less freedom, a more serious…

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A Guide to Becoming a Professional Content Writer

Copywriting Skills

With the rise of content marketing as an approach to online marketing and digital advertising, there has been a rise in demand for content copywriters who can create online articles aimed at a specific audience. To further define the value of…

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Perfecting Your Craft as a Freelance Writer

Copywriting Skills

Freelance writing has seen a huge uptick in popularity over the last few years. In 2017, there were over 57 million freelance writers in the U.S., and that number has grown thanks to advancements in technology and the rise of the gig economy. …

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Why do copywriters need to read between the lines to be successful?

Copywriting Skills

Successful copywriting is all about connecting with an audience. It's about convincing them to do something that we want them to. Sounds blunt I know, but let’s not beat around the bush, it’s the truth. It’s a bit like witchcraft without…

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How to Boost Your Skill Set to Win High-Value Clients

Copywriting Skills

Freelancers are always looking for high-value clients who can provide them with better-paid and more interesting work. This search is something that’s entirely in your control, with nothing preventing you from reaching your goals. Yet many…

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Copywriting Inspiration: 7 Places You Never Thought to Look

Copywriting Skills

When you see some copywriting pieces, you wonder if the copywriter is human. If they are, where do they get their inspiration from? What inspires them to write? It would surprise you that many writers get their inspiration from already existing…

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How to Write Bullet Points That Tease, Engage, and Persuade

Content & Strategy

Learning how to write bullet points … it’s one of the most effective ways any copywriter get any idea across to their reader.They help a copywriter articulate a particular—sometimes even complicated—concept in a clear, concise, compelling…