How to be a copywriter

What Are Some of the Biggest Changes in Advertising in the Last Decade?

What Are Some of the Biggest Changes in Advertising in the Last Decade? The last decade has dramatically shifted how businesses advertise their products and services. One of the most significant changes has been the emergence of display advertising…

The 5 Most Effective B2B Copywriting Strategies

Copywriting Skills

Every B2B business needs to have a comprehensive marketing plan. Compelling content is the foundation of any successful B2B marketing effort. The majority of content marketing tactics are still built on the power of words. B2B copywriters simplify…

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9 Secrets of Linkedin copywriting that you can’t do without

As we progress through the age of information, the collective human attention span has only diminished. And this is completely normal, given the vast amount of information we're required to process within a limited time. In fact, this has prompted…

How to Improve Content Creation Skills if You’re Constantly Falling Behind the Deadline

Copywriting Skills

If you are a freelance content writer or someone who works and produces content for one company, meeting deadlines while delivering consistently great work can be a challenge. Even if your writing is always excellent, attention-grabbing, and…

5 Essential Ways AI is Transforming Copywriting Today

Copywriting Skills

AI is transforming copywriting. It so happens that we are just at the inception of a tremendous digital edge that lies ahead. If technology currently influences the way we run errands, learn, teach, entertain ourselves or conduct business then…

Run With It: How Events Inspire Writers

Copywriting Skills

As a writer, when you need to be innovative all the time, it's common to feel like you've drained all of your ideas. The good news is that you will actually never run out of ideas! When you're having trouble finding inspiration to write, it's…

6 Best Performance Marketing Strategies for Every Small Business in 2023

Copywriting Skills

For traditional marketing methods, media planners will tell you to place your ads in publications with the most extensive circulation or audience. They hope that the hard-earned money you invested in traditional marketing will produce results.…

How to Juggle Your Hectic Lifestyle as a Freelance Writer

Copywriting Skills

Freelancing can seem like a fairy tale for those who have never tried it. Everything has pros and cons, even working in the corporate world versus being a freelancer. I know, I tried it all. So before you decide to become a freelancer, or you…

5 Reasons to Rethink not Hiring a Copywriter

Content & Strategy Copywriting Skills

Here's a business secret for you… One I'm guessing might blow your mind and save you money instantly (but it might cost you in the long-term). Not every business needs a copywriter! You have Word on your computer… you've got the…