How to be a copywriter
Copywriting Or Web Design: Which Comes First?
Copywriting SkillsThis is just another scenario similar to the chicken or the egg, but does the order between the two really matter? Does it produce a significant change when the right one comes first before the other? Well, the answer is short but simple—yes.…
Why is Paraphrasingtool.ai a Trusted Paraphraser in the Writing Community?
Copywriting SkillsWriters are always on the hunt to find some easy hacks to make their work easier. Sometimes they're dealing with the worst writer's block, or they're simply working to a strict deadline. If you're a writer and feel like you're stuck in the middle…
Overloaded? How Copywriters can Tackle 3 Underlying Causes of Overwork
Copywriting SkillsWhen you think of careers with poor work-life balance, you probably think of surgeons, lawyers, and other high-powered professions. Copywriting isn’t usually the first thing that comes to mind. Make no mistake, burnout is a real threat to…
A/B Testing Methods to Improve Your Advertising Copy
Copywriting SkillsIf you haven’t been asked to create multiple versions of an ad for an A/B test, you certainly will soon. A/B testing is a widespread process used to create more effective website designs, product features and ads. We’ve written this guest…
The Evolution of Advertising
AdvertisingWhat are some of the biggest changes in advertising in the last decade? Advertising has changed drastically during the last few decades, from the printing press to pop-up ads, everything has changed. Apart from that, the evolution of advertising…
The Perfect Sales Letter (Part 1) – 12 Key Steps
Content & Strategy Copywriting SkillsThink you need an award-winning copywriter to create effective sales letters?Think again.To be sure, writing the perfect sales letter is hard work. And time-consuming. But by using a template sales letter process, almost any business…
How to Succeed as a Freelance Sales Copywriter
Copywriting SkillsBeing a freelance sales copywriter is not for the faint-hearted. Indeed, there are some fundamentals that you are going to have to understand before jumping headlong into the fray.Unless you are particularly lucky, most freelance sales copywriters…
The Best Roles That a Freelancer Could Take On
Copywriting SkillsThere are a number of people who are interested in getting involved in being a freelancer thanks to the benefits that come with doing so, especially the freelancer roles that are in demand. Some of the benefits that apply when you take up work…
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