How to be a copywriter

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Copywriting Or Web Design: Which Comes First?

This is just another scenario similar to the chicken or the egg, but does the order between the two really matter? Does it produce a significant change when the right one comes first before the other? Well, the answer is short but simple—yes.…

Why is Paraphrasingtool.ai a Trusted Paraphraser in the Writing Community?

Copywriting Skills

Writers are always on the hunt to find some easy hacks to make their work easier. Sometimes they're dealing with the worst writer's block, or they're simply working to a strict deadline. If you're a writer and feel like you're stuck in the middle…

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Overloaded? How Copywriters can Tackle 3 Underlying Causes of Overwork

Copywriting Skills

When you think of careers with poor work-life balance, you probably think of surgeons, lawyers, and other high-powered professions. Copywriting isn’t usually the first thing that comes to mind. Make no mistake, burnout is a real threat to…

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A/B Testing Methods to Improve Your Advertising Copy

Copywriting Skills

If you haven’t been asked to create multiple versions of an ad for an A/B test, you certainly will soon. A/B testing is a widespread process used to create more effective website designs, product features and ads. We’ve written this guest…

The Evolution of Advertising

Advertising

What are some of the biggest changes in advertising in the last decade? Advertising has changed drastically during the last few decades, from the printing press to pop-up ads, everything has changed. Apart from that, the evolution of advertising…

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The Perfect Sales Letter (Part 1) – 12 Key Steps

Content & Strategy Copywriting Skills

Think you need an award-winning copywriter to create effective sales letters?Think again.To be sure, writing the perfect sales letter is hard work. And time-consuming. But by using a template sales letter process, almost any business…

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How to Succeed as a Freelance Sales Copywriter

Copywriting Skills

Being a freelance sales copywriter is not for the faint-hearted. Indeed, there are some fundamentals that you are going to have to understand before jumping headlong into the fray.Unless you are particularly lucky, most freelance sales copywriters…

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The Best Roles That a Freelancer Could Take On

Copywriting Skills

There are a number of people who are interested in getting involved in being a freelancer thanks to the benefits that come with doing so, especially the freelancer roles that are in demand. Some of the benefits that apply when you take up work…

How Freelance Writers Can Avoid Burnout

Copywriting Skills

Working as a freelance writer might seem like a dream from an outside perspective, but in reality, it’s often much more stressful and challenging than you would think. Sure, there are plenty of perks that go along with having the flexibility…