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How to be a copywriter

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5 Steps to Start Freelance Copywriting as a Side Hustle

When I started out as a freelance copywriter, I had absolutely no idea what I was doing. I didn’t know how to find work. I didn’t know how much to charge people. I didn’t even know how to create an invoice. But I ended up freelancing for…
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7 Tips for Writing SEO-Friendly Content to Outrank your Competitors

7 tips for writing SEO-Friendly content to outrank your competitors: We all know that search engines like Google change their ranking updates yearly. As a result, a lot of websites get a ranking hit. Everything can be changed or replaced, but…
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How to Manage Finances as a Freelance Writer

Freelance copywriting is an increasingly popular and flexible career choice for individuals who have a passion for writing and want to work for themselves. With the ability to work from anywhere, set your hours, and choose your clients and projects,…
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Copywriting: how to write a powerful USP that attracts customers and prospects

Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand? Recently this topic came up at…
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Copywriting for E-commerce: How to Write Compelling Product Descriptions for Online Shoppers

Product descriptions are marketing copy that explains what a product is and why it's worth purchasing. The goal is to provide customers with essential information about the product's features and benefits, compelling them to make a purchase.…
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How to Measure Your Content Performance Accurately Over Time

For an organization, the true value of content is its capacity to accomplish goals. The company sees a positive return on investment (ROI) if the content is extremely effective with content users. As a result, measuring content performance…
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8 Ways To Improve Your Website Copy

A website copy is vital in your digital marketing campaign because it’s what you use to promote your product or service. You can also use it to inform customers about your company and its vision. However, you must be able to produce an…
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How to Stay Healthy as a Freelance Writer: Lifestyle Advice

As a freelance writer, it's difficult to stay healthy. This kind of lifestyle definitely has its perks such as creative freedom and personal flexibility, however, there can be serious consequences for freelance writers that aren't generally…

Why ChatGPT Won’t Fix Your Copywriting Problems

Copywriting (often confused with content writing), is the art of crafting words and phrases to persuade, educate, or inform a particular audience. Whether you're a business owner trying to sell a product, a marketer trying to engage with customers.…

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