copywriter-collective

How to be a copywriter

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How to get started as a freelance copywriter

What does it take to be a successful freelance copywriter? Apart from talent which you’re either born with or not, there are one or two things you can do for yourself. Here are five things that'll help you get started as a freelance copywriter 1.…
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How to write a press release

Some writers groan a bit when faced with a press release to write. Is this what I got into copywriting for? Shouldn’t I be away on a Tahitian island doing a photoshoot for some ad what I wrote? Welcome to the real world! Press releases are…
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SEO tips: ‘fans’ and ‘followers’ are the new backlinks

Here's some handy SEO tips. Many freelancers depend on a high Google-ranking for a large portion of their work. But Google is changing the way it ranks websites. The traditional Pagerank system is changing to social networks. It’s time for…
writing-landing-pages-copywriter-collective

Upcoming ‘News Cycle’: Featured freelancers

Featured freelancers for upcoming promotions In our communications (press release, blog posts, social media and eNewsletter) for the coming months, we'll be focusing on a different theme every month and having featured freelancers in each.…
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Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing…
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How to travel and work as a freelance copywriter?

How can I travel and work as a freelance copywriter? It’s many people's dream to get a job they can travel around the world with. Travel writer or photographer, masseuse, English teacher, cruise ship employee, tour guide… they’re all…
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Ginette and Fabrique nominated for Dutch Interactive Awards

Ginette, one of our top Dutch copywriters, worked on the recent 9292 online campaign for Fabrique in the Netherlands, and the work has received a nomination for this year's Dutch Interactive Awards. 9292 is a advisory site for planning public…
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Why the creative brief is so important

Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
writing-landing-pages-copywriter-collective

Five top tips for writing landing pages

The landing page. It’s one of the most important pages that you will work on for any website. It can determine how long a customer will stay on the site and even how popular it will be. For the visitor, landing pages are a gateway to the information,…

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