How to be a copywriter

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Time off is overrated

I was born in 1973. Which means I’ve been part of that lucky and unique generation that has lived through the transition from analogue to digital. I remember telephone operators. I remember strips of 4 flashbulbs on 110 film cameras that actually…

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Ad agency vs. freelancers: When to hire freelance creatives direct?

News

Why hire a whole advertising agency rather than just the key individuals for a project? What extras do you get when you work with an agency? Is it worth the extra cost? Are the cost savings worth the potential problems? How and when should you…

How much should a freelancer charge?

Freelancing

"What rate should I ask for?" is the most common question we get asked at The Collective by copywriters, art directors or designers. How much to charge for your freelance services is the million dollar question - of course asking for a million…

Copywriter Collective at Cannes

News

Our souvenir stickers were all over Cannes this year... courtesy of Adformatie and Creatie magazinesCollective at Cannes

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Why are Dutch creatives in demand?

News

Why should international agencies hire a Dutch creative as opposed to an Englishman, German or French? If it's for an international campaign, what's the benefit? Erik Rolf, freelance 'Nederlands' copywriter, explains why it's always best to…

Thoughts on how to brief a copywriter: Why should I care?

News

Do you find it hard to brief a copywriter? Do you worry that you give them too much information or not enough? It's important to get it right because the better the briefing, the better the copy. Miriam Young, an English copywriter in…

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An insider’s guide to: transcreation

Content & Strategy Copywriting Skills Transcreation

In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…

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An insider’s guide to: copywriting

Content & Strategy Copywriting Skills Transcreation

In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these…

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How to find work as a freelance copywriter

Freelancing

Are you an experienced copywriter thinking of going freelance? You might be nervous about it but don't be. If you have the experience, portfolio and contacts to be a freelance writer, it will be a doddle, and you'll wonder why you didn't do…