copywriter-collective

How to be a copywriter

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Ad passion

Do you know that feeling, when you bite into your favourite dessert… it's delicious, exciting, sweet, rewarding, it makes you feel better and you just want more of it? Well, that's how I feel when I think, talk or write about advertising... Who…
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Copywriting do’s and don’ts (Pt II – the don’ts)

In the second part of our 'Copywriting do's and don'ts' here, rather predictably, are five copywriting don'ts. Actually there are six (which ironically probably breaks the most important rule: Follow the brief! Oh well, rules are there to be…
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Copywriting do’s and don’ts (Pt I – the do’s)

Sometimes the things you see in print just make you cringe! How did the copywriter get away with that? What were they thinking. So here's part one of 'Copywriting do's and don'ts'. Let's start with some things you've just got to do. 1.…
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How much does it cost to hire a copywriter?

"How much does it cost to hire a copywriter?" is the first question most clients and agencies ask. The answer is of course is another question. How much do you want to spend? Most copywriters will give you a free quote, or you can ask an agency…
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Going it alone: Five differences between ad agency copywriters and freelance copywriters.

Ad agency copywriters and freelance copywriters do much the same job but enjoy very different lifestyles. So, which is best? Here are five big differences... but tell us what you think in the comments box below. 1. Work security Probably…
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Boost your copywriter collective profile

Five things you can do in one hour Are things quiet? Is the phone not ringing off the hook? Is your inbox filled with spam rather jobs? Here's a quick update on some things we've been doing and some suggestions of things you can do to boost…
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Why’s financial planning for freelancers so important?

As a freelancer you don’t have the benefit of a regular pay packet like in a normal 9-5 job and it’s definitely one of the areas of concern for people moving from regular employment and into full time freelancing work. Financial planning…
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Sleepless in New York, Zurich, Eindhoven, etc

This campaign was created while on the road by globetrotting freelancer, Fraser. He's a busy man but that’s the way he likes it. Even while putting this article together he’s also getting ready for another trip – this time to Rotterdam…
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Not the normal tips for being a freelance copywriter

Maybe it’s the economy but there’s been a lot more interest in the idea of making money as a freelance copywriter over the last year or so. While being a successful freelancer isn’t something you can learn completely from a €5 ebook,…

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