How to be a copywriter
Ginette and Fabrique nominated for Dutch Interactive Awards
NewsGinette, one of our top Dutch copywriters, worked on the recent 9292 online campaign for Fabrique in the Netherlands, and the work has received a nomination for this year's Dutch Interactive Awards.
9292 is a advisory site for planning public…
Why the creative brief is so important
Content & Strategy Freelancing Work HabitsSir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
Five top tips for writing landing pages
Copywriting SkillsThe landing page. It’s one of the most important pages that you will work on for any website. It can determine how long a customer will stay on the site and even how popular it will be. For the visitor, landing pages are a gateway to the information,…
Long copy ads: gone but not forgotten
Advertising Content & StrategyOf course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…
After 10 years in Holland, we’re finally the Dutch Copywriter Collective
NewsThat's right, after 10 years operating in the Netherlands we finally have a new Dutch language website. We began life in Amsterdam representing English copywriters in the Netherlands, then across Europe. And not soon after we added Dutch copywriters…
How to get paid as a freelance writer
FreelancingThe problem with being a freelance writer or copywriter often lies not in getting the work, or doing the work, but in getting paid for the work.Quite naturally (in their philosophy) some of the people who own or run ad agencies don’t like…
Freelance website builder: special offer – 50% off for Collective members
NewsIs your website behind the times? Chances are it is. The web changes so quickly that it's out-of-date as soon as it's online. It's also hard to keep it up-to-date with new work. You need an easy to use website that you don't need a degree in…
Freelancer profile: is it as good as it can be?
NewsDear member, The new website is now live and we need you to do a final check to ensure it's completed and then share share share! We are all busy, but half a day's work at the start of the year ensuring your freelancer profile looks good and…
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