How to be a copywriter

Being a travel writer: Is it all it’s cracked up to be?

The short answer? No, it’s not. But it sounds great, doesn’t it? For a lot of young writers, nothing sounds finer than being a travel writer. Writers are natural wanderers, desiring to gain as much life experience as possible in order to…

Why is advertising in Russia so uncreative?

Advertising

What makes it so bad? Russia is a huge developing market and it's experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow - and you will easily feel this rush, this flow of free money everywhere. Advertising…

Why advertising sucks

Advertising

Let’s face it. Advertising sucks. Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…

5 reasons to freelance abroad

Freelancing

International markets are growing and so are job opportunities. This is creating a stir among many job seekers who would like to freelance abroad. It’s not only a way of earning money but a great way to open your mind to different…

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The financial crisis. Threat or opportunity for freelance copywriters?

Freelancing

There’s no way of getting around it, we are living in tough times. The recession has taken its toll on every working individual over the last few years. Apparently times are changing and the average freelancer is lucky to keep his or her head…

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Freelance copywriting: does it make you happy?

Freelancing

It seems like the dream, doesn’t it? Quitting your day job to write full time? What could be better than that? Well, for one thing, a regular, guaranteed pay check. But you get to employ your skills, while sitting at home, in your pyjamas.…