How to be a copywriter

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…

Secret branding advice they don’t teach in business school

Branding

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding…

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Multi-Award Winning Freelance Creative Director

News

Simon is a multi-award winning freelance creative director and copywriter based in London and South West France. Simon trained at Y&R London and Saatchi & Saatchi, under the legendary Paul Arden. Subsequently moving to Lowe, he became…

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Edward freelance copywriter

News

Edward is an all around freelance creative, concept and copy, speed strategist. He has worked for very big clients. And very small too. National and international. Edward decided to become a freelance creative in 2001 after working at Bozell,…

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Original, Unique and Duplicate Content… Why still the confusion?

Content & Strategy

Listen up. This is simple so I’m going to keep it short. There’s still a lot of confusion among writers when it comes to multiple copies of their work (i.e. blog post) circulating around the internet. Despite excellent technical articles,…

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Five ways Fiverr can help you become a copywriter

Freelancing

Fiverr is a website where people offer a service for $5. Any service. You can get a caricature of your cat for $5, a tarot reading or a report on your family history going back four generations. You can hire someone to pretend to be your girlfriend…

Being a travel writer: Is it all it’s cracked up to be?

Freelancing

The short answer? No, it’s not. But it sounds great, doesn’t it? For a lot of young writers, nothing sounds finer than being a travel writer. Writers are natural wanderers, desiring to gain as much life experience as possible in order to…

Why is advertising in Russia so uncreative?

Advertising

What makes it so bad? Russia is a huge developing market and it's experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow - and you will easily feel this rush, this flow of free money everywhere. Advertising…

Why advertising sucks

Advertising

Let’s face it. Advertising sucks. Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…