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How to be a copywriter

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Miriam Freelance Copywriter

Freelance copywriters – they’re everywhere. Or so the internet would have you believe. But there’s a world of difference between people willing to string a few sentences together for money and those whose writing is the product of a whole…
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Multi-award winning creative director

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Why is branding so important?

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company. Because what…
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Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the battle for the hearts of consumers…
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Secret branding advice they don’t teach in business school

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding…
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Multi-Award Winning Freelance Creative Director

Simon is a multi-award winning freelance creative director and copywriter based in London and South West France. Simon trained at Y&R London and Saatchi & Saatchi, under the legendary Paul Arden. Subsequently moving to Lowe, he became…
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Edward freelance copywriter

Edward is an all around freelance creative, concept and copy, speed strategist. He has worked for very big clients. And very small too. National and international. Edward decided to become a freelance creative in 2001 after working at Bozell,…
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Original, Unique and Duplicate Content… Why still the confusion?

Listen up. This is simple so I’m going to keep it short. There’s still a lot of confusion among writers when it comes to multiple copies of their work (i.e. blog post) circulating around the internet. Despite excellent technical articles,…
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Five ways Fiverr can help you become a copywriter

Fiverr is a website where people offer a service for $5. Any service. You can get a caricature of your cat for $5, a tarot reading or a report on your family history going back four generations. You can hire someone to pretend to be your girlfriend…

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