copywriter-collective

How to be a copywriter

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How to write slogans that work

Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…
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Pampered clients, the Mexican government and the toughest audience in the world

We recently caught up with copywriter of many parts Simon D-T to mull over a career that has been many things but never boring. You've won innumerable international awards. What's the best ad of yours that never got made or never won an award. The…
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Branding terms made simple

Brand When you say ‘brand’ most people think immediately of a logo: Ferrari, Gucci, Levi’s, Mars or whatever. But in reality a brand is much more than its logo. A brand is what you feel about a company and its products: speed, luxury,…
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My favourite brand – and why you’ll not find it in a shop

For years, I have spent my time researching which type of ‘brand’ is right for me – for everything I buy. From clothes to food to music to video games, everything I love in my life is dictated by some form of brand. If I want to buy…
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What’s branding got to do with copywriting?

Branding is often seen as being all about how a product looks – its logo, packaging, design and stuff like that. But, alongside the designer or art director, the copywriter also has an important part to play. You couldn’t imagine a Coca…
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Why the world’s best brands are the world’s best brands

Brand image is probably the most important factor in what makes a company successful. Get it right and you can develop an enterprise that will become a world beater and a top known name. The world's best brands are an ever-changing chart but…
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Miriam Freelance Copywriter

Freelance copywriters – they’re everywhere. Or so the internet would have you believe. But there’s a world of difference between people willing to string a few sentences together for money and those whose writing is the product of a whole…
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Multi-award winning creative director

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Why is branding so important?

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that conversation becomes the ideal brand image for that company. Because what…

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