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How to be a copywriter

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Three places that want your creativity when your ad agency doesn’t

Congrats! You’ve made it! Your business card finally reads “Copywriter” underneath your name. That’s great! Because starting now, you can immerse yourself in the thing you do best – creativity – AND get paid for it. What more could…
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Four Obvious Things About Running A Copywriting Business

You're really incredibly creative, I promise. Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
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Interviewing: The Difference Between Right and Right

We’re always taught how to say the right things at a job interview: “I have wanted to work at your company for as long as I can remember.” “I am deeply interested in [insert company specialty here]. “I am freelancing…
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The #1 mistake most creative freelancers make

The #1 mistake most creative freelancers make If you think freelancing is just about hard work and dedication, you are sadly mistaken, my friend. It’s a mistake most creative freelancers make. Don’t get me wrong. There are a lot of…
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Music while you work: What Copywriter Collective writer’s listen to when working

As any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…
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You can’t be a copywriter unless you’ve worked in advertising—or can you?

By Gary Walder Can you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand. For example, Wikipedia states that a copywriter…
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Translation? No thanks! International campaigns work better with transcreation.

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work…
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Advertising: Past, present and future

Here's a really interesting slide show called Advertising: Past, present and future. It does what it says on the tin really. There are some great examples of classic ads and it gives a new perspective on how things have changed - and continue…
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Freelancing: not as easy as it looks

I think of my freelancing career in two phases. The first phase was where I came in all guns blazing; with six months’ worth of savings that I thought would last until I became a roaring success. The second phase known as the “second coming”…

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