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How to be a copywriter

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Copywriting Tips. 11 Great Things for Wannabe Copywriters To Learn.

Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are 11 copywriting tips (and in particular for copywriting tips for aspiring copywriters): 11…
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IMPACT SCOREN MET NATIVE ENGELSE COPYWRITERS

Het is heel verleidelijk om Engelse teksten te laten schrijven door copywriters die niet native Engels zijn. Maar als u zeker wilt zijn dat uw communicatiebudget impact heeft, is het beter om te werken met schrijvers die de taal in al haar nuances…
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Copywriter Nederlands

Edward is een allround freelance creative, concept en copy, speed strategist. Hij werkte voor heel grote klanten. En ook voor heel kleine. Nationaal en internationaal. Edward besloot te gaan freelancen in 2001 na gewerkt te hebben bij Bozell,…
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Brand activation – Pak je kansen

Flash mobs, interactieve billboards, burendagen en ongekende experiences op je social network. Brand activation is hot. Nike, Coca-Cola of Mercedes. Geen groot merk kan meer zonder in de strijd om het hart van de consument, die een beloved brand…
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Make the right impact with native English copywriters

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need writers who know all the nuances and subtleties of the language. That means native…
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Why orchestras are run better than ad agencies

I once had the pleasure of working at Abbey Road Studios. I could write this post about how cool it is to walk in there, knowing that the crowd of Japanese tourists must think you’re some kind of rock star. (Quite an old, fat one admittedly,…
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Occupational Hazards 1: Pun Tourettes

In the first in a series exploring an advertising creative’s occupational hazards: Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)… So, as we know, punning is universally outlawed when writing copy. However,…
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How to Update Your Website In Less Than An Hour

Find it difficult finding time to update your website? When was the last time you did it? Yesterday? Last week? Last month? Last year? Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…
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Three places that want your creativity when your ad agency doesn’t

Congrats! You’ve made it! Your business card finally reads “Copywriter” underneath your name. That’s great! Because starting now, you can immerse yourself in the thing you do best – creativity – AND get paid for it. What more could…

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