How to be a copywriter

extreme-advertising-pushing-limits-copywriter-collective

Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…

cool-ambient-media-executions-copywriter-collective

5 really cool ambient media executions

Content & Strategy

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile.The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…

How to manage tone of voice

Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…

realistic-slogans-companies-copywriter-collective

If companies had realistic slogans, what would they be?

Advertising

We recently came across a funny thread on a Reddit forumIt asked the question: If companies had realistic slogans, what would they be? Here we reproduce (with acknowledgement and thanks to the original contributors) some of the best suggestions.1…

10 of the best: Advertising Slogans

Content & Strategy

Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times…

write-good-slogans-copywriter-collective

How to write slogans that work

Content & Strategy Copywriting Skills

Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…

conversation-with-simon-copywriter-collective

Pampered clients, the Mexican government and the toughest audience in the world

Copywriting Skills Freelancing

We recently caught up with copywriter of many parts Simon D-T to mull over a career that has been many things but never boring. You've won innumerable international awards. What's the best ad of yours that never got made or never won an award. The…

Branding terms made simple

Branding

BrandWhen you say ‘brand’ most people think immediately of a logo: Ferrari, Gucci, Levi’s, Mars or whatever. But in reality a brand is much more than its logo. A brand is what you feel about a company and its products: speed, luxury,…

My favourite brand – and why you’ll not find it in a shop

Branding

For years, I have spent my time researching which type of ‘brand’ is right for me – for everything I buy. From clothes to food to music to video games, everything I love in my life is dictated by some form of brand.If I want to buy…

See our freelance copywriters

Madison

American Copywriter

Lives in Oakland, USA

People pay me to think of fearless concepts, fresh ideas, and captivating combinations of words. Stuff that sticks. Commercials. Campaigns.... Read more

BeautyEntertainmentTechnology

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Maryse

French copywriter

Lives in Montreal, Canada

Maryse, one of our copywriters in Canada, spent more than 20 years working as a Canadian copywriter at multinational agencies in Montreal, creating,... Read more

Food and Drink

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Dave

English copywriter

Lives in London, London

Dave has an expansive, yet intimate command of the media landscape and a passion for conceiving, writing and executing wholly original ideas and... Read more

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Ally

English Copywriter

Lives in London, UK

I’m an ex-Corporate Comms professional with experience copywriting for global clients including Lloyds Bank, Klarna and AB Sugar. My expertise is... Read more

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How to be a copywriter

Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

5 really cool ambient media executions

How to manage tone of voice

If companies had realistic slogans, what would they be?

10 of the best: Advertising Slogans

How to write slogans that work

Pampered clients, the Mexican government and the toughest audience in the world

Branding terms made simple

My favourite brand – and why you’ll not find it in a shop

See our freelance copywriters

Madison

American Copywriter

Lives in Oakland, USA

Maryse

French copywriter

Lives in Montreal, Canada

Dave

English copywriter

Lives in London, London

Ally

English Copywriter

Lives in London, UK

HIRE A FREELANCE COPYWRITER TODAY

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