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How to be a copywriter

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Copywriter Nederlands

Edward is een allround freelance creative, concept en copy, speed strategist. Hij werkte voor heel grote klanten. En ook voor heel kleine. Nationaal en internationaal. Edward besloot te gaan freelancen in 2001 na gewerkt te hebben bij Bozell,…
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Brand activation – Pak je kansen

Flash mobs, interactieve billboards, burendagen en ongekende experiences op je social network. Brand activation is hot. Nike, Coca-Cola of Mercedes. Geen groot merk kan meer zonder in de strijd om het hart van de consument, die een beloved brand…
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Make the right impact with native English copywriters

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need writers who know all the nuances and subtleties of the language. That means native…
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Why orchestras are run better than ad agencies

I once had the pleasure of working at Abbey Road Studios. I could write this post about how cool it is to walk in there, knowing that the crowd of Japanese tourists must think you’re some kind of rock star. (Quite an old, fat one admittedly,…
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Occupational Hazards 1: Pun Tourettes

In the first in a series exploring an advertising creative’s occupational hazards: Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)… So, as we know, punning is universally outlawed when writing copy. However,…
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How to Update Your Website In Less Than An Hour

Find it difficult finding time to update your website? When was the last time you did it? Yesterday? Last week? Last month? Last year? Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…
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Three places that want your creativity when your ad agency doesn’t

Congrats! You’ve made it! Your business card finally reads “Copywriter” underneath your name. That’s great! Because starting now, you can immerse yourself in the thing you do best – creativity – AND get paid for it. What more could…
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Four Obvious Things About Running A Copywriting Business

You're really incredibly creative, I promise. Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
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Interviewing: The Difference Between Right and Right

We’re always taught how to say the right things at a job interview: “I have wanted to work at your company for as long as I can remember.” “I am deeply interested in [insert company specialty here]. “I am freelancing…

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