How to be a copywriter

have-fun-as-freelancer-copywriter-collective

How to have some fun as a copywriter

As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here's…

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Extreme advertising: are advertisers pushing the limits of what and where you can advertise?

Content & Strategy

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…

cool-ambient-media-executions-copywriter-collective

5 really cool ambient media executions

Content & Strategy

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile.The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…

How to manage tone of voice

Copywriting Skills Work Habits

Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…

realistic-slogans-companies-copywriter-collective

If companies had realistic slogans, what would they be?

Advertising

We recently came across a funny thread on a Reddit forumIt asked the question: If companies had realistic slogans, what would they be? Here we reproduce (with acknowledgement and thanks to the original contributors) some of the best suggestions.1…

10 of the best: Advertising Slogans

Content & Strategy

Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times…

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How to write slogans that work

Content & Strategy Copywriting Skills

Slogans are the fundamental and, often, the most important piece of a company’s marketing campaign. Companies spend thousands of dollars on copywriters, trying to find the perfect combination of words to draw in and retain customers. Take…

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Pampered clients, the Mexican government and the toughest audience in the world

Copywriting Skills Freelancing

We recently caught up with copywriter of many parts Simon D-T to mull over a career that has been many things but never boring. You've won innumerable international awards. What's the best ad of yours that never got made or never won an award. The…

Branding terms made simple

Branding

BrandWhen you say ‘brand’ most people think immediately of a logo: Ferrari, Gucci, Levi’s, Mars or whatever. But in reality a brand is much more than its logo. A brand is what you feel about a company and its products: speed, luxury,…