How to be a copywriter

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3 tricks to entice busy people to read your content … word-by-word

The odds are against us. As bloggers we don’t seem to have much chance. People rarely read web pages word-by-word. You know that, don’t you? On the average Web page, users have time to read at most 28% of the words during an…

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Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned

Content & Strategy

Does your email marketing attract attention to the last word? I’ve been writing quite a few email marketing campaigns recently, campaigns that have ranged from directly promoting services to reaching out for referral business. And I’m…

A Lazy Girl’s guide to landing page copy that woos web visitors

Copywriting Skills

Tut-tut. Conversion rate optimization. A/B testing. Heatmaps. Writing copy that converts. Do we really need to? As a business owner, you have a lot of other things to do. Yep, of course you’d like more email subscribers. More sales.…

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Revealing the thoughts behind a copywriting quote

Copywriting Skills Work Habits

Recently, I had a discussion with a newbie freelance copywriter about the thorny issue of quoting. And it made me realise that even those of us that have earned our stripes struggle with this fairly regularly. It’s particularly hard to…

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5 hints for writing corporate documents that won’t bore your audience

Content & Strategy Copywriting Skills

If you have been following my journey from the public sector to freelance life, you would know that one of my biggest bugbears is poorly written corporate documents that bore me to tears. You know the sort – full of jargon, long sentences…

Skills you need to be a freelance copywriter

Copywriting Skills

Interested in becoming a copywriter? Here is my take on the skills required to make a living as a freelance copywriter. This is purely the result of my experience, and it’s worth remembering that other copywriters succeed by other means,…

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Is the Curse of Knowledge Ruining Your Copywriting Efforts?

Copywriting Skills

You know that feeling of being so close to your business that you struggle to explain it to somebody else? I do. In fact, it’s one of my biggest challenges in attracting new clients. The problem is: how do we communicate our true value…

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4 Reasons Why You Shouldn’t Be Scared of Creating Long-Form Content

Content & Strategy

Most brands are getting more clued up about the importance of content marketing. But many are still getting it wrong. In many cases, it’s because they think there’s some magic formula, and some sort of “rules”. Like the imaginary…

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City focus: Freelancing in Hamburg

Work Habits

Are you thinking of moving to Hamburg? Are you wondering whether you could get work full-time in an advertising agency there? Or freelance as a copywriter? Hannes, Copywriter Collective’s resident copywriter, knows a thing or to about them,…