copywriter-collective

How to be a copywriter

lifestyle-business-copywriter-collective

Long Live the Lifestyle Business

“Ah, it’s great you’ve found yourself a nice little job.” Argh! That’s the type of comment I had to deal with all the time when I set up my copywriting business 7 years ago. Yes, I was mum to two small boys (now mum to two…
right-myths-copywriter-collective

Is a “Copywriter” right? – Copywriter myths

Or does a Copyrighter write? As a Freelance Copywriter who’s been called a lot of things in my time (I’ll save your snorts), I thought it was apt to explore our right, honourable title. And more importantly, what it means to you. Let’s…
peek-copywriting-copywriter-collective

Want a SUPERSEKRIT “peek behind the scenes” into the copywriting process?

A couple of clients commented that the copywriting process looks a little like magic to them Here’s what happens from their perspective… They turn up to a Strategy Session with me, armed with nothing but “a bundle of words and a vague…
successful-freelance-carrer-copywriter-collective

10 first steps to a successful freelance career

More and more busy working mums are saying goodbye to the restrictions of a full time or flexible job, and hello to the freedom of freelancing. But how have they done it? And exactly how can you go from paid employment with one boss, to a contacts…
most-powerful-marketing-words-copywriter-collective

The Most Powerful Emotive Marketing Words Live In “Us”

It’s a big WIDE OPEN web out there… and in today’s online world we’re being encouraged to make it bigger, faster! We’re all being encouraged to blog, share our knowledge and good things will follow. But with blogs, sites, social…
copywriting-inspiration-copywriter-collective

Lifting Your People: Copywriting Inspiration From The Cloud

Language is one of the things that defines as human beings. Our words can make others glow inside, believe and understand something new. Words are the most powerful weapon we have in communicating our messages effectively. The Internet is full…
hiring-blog-post-writer-copywriter-collective

Hiring a Blog Post Writer: What You Need to Know

Have you thought of hiring a ghostwriter to create your blog posts? Everybody’s doing it. In my career as a freelance writer, I have ghostwritten blog posts about everything from skincare to lawn care, travel tips to Trello. Those pieces…
headline-secrets-double-response-copywriter-collective

6 Headline Secrets That Can DOUBLE Your Response

If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success. Over the years, marketers have tested what works and what doesn’t…
single-page-vs-traditional-copywriter-collective

Single-Page Vs. Traditional Site: How Many Pages Does Your Website Need?

Every website is different. There is no magical cookie-cutter solution to building websites that works for all people and organizations, but no matter which structure you choose, navigation is a priority. While ecommerce sites will naturally…

See our freelance copywriters