How to be a copywriter

emotional-intelligence-copywriter-collective

Copywriting without Emotional Intelligence: welcome aboard the Titanic.

“Good morning, passengers, this is Captain EJ Smith. On behalf of the officers and crew, I’d like to welcome you aboard the RMS Titanic. We hope you have the time of your lives…”Without Emotional Intelligence (EI), you’re sunk.…

Why You Don’t Know Your Audience as Well as You Think

Before I begin writing content, one of the first questions I ask my clients is, “Who is your target audience?”For some reason, it usually stumps them, or the answer I receive is incomplete.I talk all the time about writing for people,…

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Public perception – How General Mills Shot Itself in the Foot Over and Over

Branding

The New York Times broke the news about new General Mills legal terms on April 16. Here’s a portion of the “announcement” from the General Mills website:We’ve updated our privacy policy. Please note we also have new legal terms which…

marketing-content-need-squeegee-copywriter-collective

Does Your Marketing Content Need a Squeegee?

Content & Strategy

Back in my radio days, I remember being forced to add excruciatingly long, high-speed disclaimers to the ends of commercials. I think the record was a 15-second disclaimer in a 60-second commercial.Think about that for a second. 25 percent…

4 Reasons Your Optin Form Isn’t Converting

Content & Strategy

Most marketers agree that the secret sauce in marketing is your list.In years gone by, you only had to buy a list. Expensive, yes, but relatively easy. Today, with email as your primary vehicle and anti-spam laws in effect, you have to build…

one-skill-copywriting-copywriter-collective

COPYWRITING EXPLAINED. A STORY OF ONE SKILL.

Copywriting Skills

What’s your passion? If you are lucky, it’s what you do for a living. If you are less fortunate, it’s just a hobby. Is it painting? Running marathons? Breeding penguins? Not the penguins? Then I give up. But IF you have a passion, I know…

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10 Signs You Have a Great Copywriter, Or Not…

Copywriting Skills

Everybody can write, right? Surely, then, finding a good freelance copywriter is about as hard as shooting fish in a barrel.Sadly not.The truth is that finding a great copywriter is a tricky task. We all have different specialities and…

prospect-avoid-pitfalls-copywriter-collective

Think like your copywriting prospect and avoid these 7 pitfalls

Copywriting Skills

When we put pen to paper in crafting our salescopy, we will want to impress people. Sometimes, we can get a little carried away in telling people how wonderful our product and services. You are right. There is nothing wrong if we toot our horns.…

turn-casual-readers-loyal-fans-copywriter-collective

How to Turn Casual Readers into Loyal Fans

Work Habits

There’s a simple way to increase traffic, brand awareness and conversions without spending a single cent more. It has nothing to do with advertising, pay per clicks or any slick video campaign. You just have to get interesting. Get brave with…