Life as a Copywriter

A Millennial Millieu

A Millennial Millieu

Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate…

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Avoiding Copywriting By Committee

Avoiding Copywriting By Committee

We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to…

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