A short(ish) guide on how to write short copy Did you know that, right now, there are models, actors and famous people flying all over the world with a cashmere…
Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have…
1 month ago
311 views
We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to…
1 month ago
217 views
With over 2 million new blog posts being uploaded to the World Wide Web every single day, how on earth are you supposed to get your business noticed online?…
2 months ago
362 views
I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a…
3 months ago
619 views
Edit web copy direct on a client’s website Explaining how you might improve the copy on a client’s website, showing a piece of highly polished web content in…
3 months ago
484 views
When I first work with my clients, I give them a very special gift. A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago. It’s a beautiful piece of…
3 months ago
485 views
No one would deny that it’s more challenging than ever to get your recipients to even notice your emails – far less open, read, and click on the links you…
4 months ago
421 views
“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise…
5 months ago
599 views
I’m not a fan of typical corporate buzzword-infested slogans. It’s preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes…
5 months ago
622 views
