With over 2 million new blog posts being uploaded to the World Wide Web every single day, how on earth are you supposed to get your business noticed online?…
I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a…
2 weeks ago
350 views
Edit web copy direct on a client’s website Explaining how you might improve the copy on a client’s website, showing a piece of highly polished web content in…
4 weeks ago
322 views
When I first work with my clients, I give them a very special gift. A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago. It’s a beautiful piece of…
1 month ago
302 views
No one would deny that it’s more challenging than ever to get your recipients to even notice your emails – far less open, read, and click on the links you…
1 month ago
281 views
“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise…
3 months ago
519 views
I’m not a fan of typical corporate buzzword-infested slogans. It’s preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes…
3 months ago
492 views
Blog posts are an excellent form of content marketing, keeping you in dialogue with your target group and affirming you as an expert in your field. One of the…
4 months ago
455 views
When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need…
5 months ago
563 views
Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so…
5 months ago
398 views
