“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise…
I’m not a fan of typical corporate buzzword-infested slogans. It’s preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes…
Blog posts are an excellent form of content marketing, keeping you in dialogue with your target group and affirming you as an expert in your field. One of the…
When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need…
Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so…
There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they…
As a freelancer, one of the best ways of marketing your business is through referral marketing relationships with complementary services or products. The key here is to do your research and…
“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This…
The most inspiring people of our time have learnt their trade from others… They have listened, applied and adapted what others have already figured out and bundled it up in…
To be honest I am disillusioned. Social media offered a promise that was so compelling in 2008 that I was hooked at first look. The potential and the promise became apparent….
